8.57% CAGR growth by 2023 in Automotive Head-up Display Market| Dominant Players – BAE Systems, Continental AG, Denso Corporation, HUDWAY, Navdy, Nippon Seiki, Texas Instruments, Thales Group, amongst others

Market Analysis:

North America to Push High Growth Rates

The North American and European automobile markets are the most technology-sensitive markets, and the head-up display systems are available in only select automobiles even in these markets. The higher rate of growth in the Asia-Pacific region is expected to be because of a much lower base.

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Head-up displays in automobiles are a fast-evolving concept that takes root in the airline industry. They involve displaying screen-less information without requiring the driver to look away from the road. The systems are increasingly being used in luxury cars and are expected to be a standard fitment in many of the mid-segment cars by the end of the forecast period. A range of new generation cars from Audi, BMW, Nissan, Mercedes, Volvo, etc. house an HUD that displays key information, such as speed and navigation directions, on the windshield. Existing manufacturers of HUD systems of aircraft are expected be well placed to tap the automobile HUD market. Cutting costs and downsizing of technology are the major challenges facing these manufacturers.

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Market Segments:
Automotive Head-up Display Market is segmented by:
1. Component: Video Generator, Projector, Software, Display Panel, Others
2. Application: Luxury Cars, Mid-Segment Cars, Others
3. Geography: North America, South America, Europe, Asia Pacific, Middle East & Africa

Key Developments in the Market:
• February 2018: BAE to supply UAE armed forces aircraft with head-up displays.
• March 2018: Refreshed Mazda 6 sedan showcased with advanced head-up display.

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