Propeller Mobile’s Congrex Conference App Shortlisted for Effective Mobile Marketing Award

Propeller Mobile’s Conference App, developed to assist delegates at the EAACI 2010 Congress for Congrex, the leading international events company, has been shortlisted for Most Effective Mobile Application – B2B – at the 2010 Effective Mobile Marketing Awards held in London on December 7th.

Once downloaded, delegates can use an interactive map, view event details and times, receive reminders of key events and interact with speakers and other delegates by sending instant messages. Users can also create their own digital profiles on the app, promoting themselves to other delegates and vendors. Other useful benefits include hotel and travel information – offering delegates a seamless conference experience.

Ryan Malone, Operations Director, Propeller Mobile said: “The use of Propeller’s apps to enhance the experience of an event is proving to be highly successful, with increased conference interaction through a rich and highly measureable platform. We see extending the conference and event experience beyond the scheduled days of the event and traditional levels of interaction as being high on the wish list for conference organisers. We are currently working on extending our apps onto more mobile platforms and enhancing features to increase conference organisers ROI and delegate experience.”

Effectively a “pop-up instant social network” for events delegates, the app acts as a networking and navigating tool, helping delegates make the most of the event. The app was downloaded over 400 times on iPads and iPhones and had over 50,000 minutes of user engagement.

Propeller Mobile’s conference app is a platform which was also licensed out to assist delegates at the recent RMS MicroScience 2010 event at ExCel London on 28 June to 1 July. The app is still available to download for free on Apple’s app store for the event.

Propeller Mobile was keenly aware of the issues facing the events industry, such as the need to extract more ROI from face to face meetings. Additionally, there is increasing pressure on the events industry to be as carbon neutral as possible, while at the same time providing new revenue streams. Propeller Mobile set about exploiting the current smartphone and tablet pc technologies to address these issues.

The Effective Mobile Marketing Awards (aka the EMMAs) is the Awards Programme for the mobile marketing business that recognises the effectiveness of mobile marketing campaigns, applications, sites and other activities in the mobile channel on a global basis.

Propeller Mobile’s Conference Communications App.

Click below to download the latest version of propellers conference app for free from iTunes app Store.

http://itunes.apple.com/us/app/world-parkinson-congress-2010/id388404638?mt=8

ENDS

For more information on the conference app, please contact Ryan Malone on 0203 301 5353 or visit www.propellermobile.com.

For more press information please contact:
Bryce Keane
Propeller
Tel: 020 3301 5353

Propeller Mobile is a

Flitcroft House
114 Charing Cross Road
London
WC2H 0JR

This release was published on openPR.