Press release
A New Way To Spoon
September 17, 2005 -- In early fall, The Cereal Bowl™ will be opening its first café in Miami, Florida at the Rivera Plaza, located across from the University of Miami and next to the Shops at Sunset Place.The Cereal Bowl is a new breed of café fusing an old time favorite, with a new and exciting twist. Guests will be able to make their own cereal creations or pick from one of many unique combinations created by The Cereal Bowl Team. With over 35 cereals both hot and cold as well as 50 toppings the possibilities are endless. The experience does not end with the bowl. Cereal bars, oatmeal smoothies known as Oaties™, and cakes will take cereal to a whole new level. WIFI Internet, couches, televisions, newspapers, and periodicals will add to the ambiance of The Cereal Bowl™.
“The Miami location is a perfect place to launch this new and innovative concept” said Kenneth Rader, Founder and President of The Cereal Bowl™. “Being located right across from a major university as well as at the center of Miami’s major commuter routes makes for a winning combination.”
Founded in 2004 by recent grads Kenneth Rader, Joshua Rader, and Michael Glassman, the inspiration for The Cereal Bowl™ was a product of their college days when they noticed that the average diet of a college student often times consisted of a bowl of cereal as a quick and appetizing alternative. The Cereal Bowl™ expands on this enticing snack by offering to South Florida a whole new way of partaking in one of America’s favorite eating pastimes.
“Atmosphere is just as important as the food” according to Michael Glassman, Vice-President of The Cereal Bowl™. “We want to recreate the cereal eating experience and have worked to create an environment where people can do just that.”
The Cereal Bowl plans on opening its second location at University Corners in Gainesville, Florida directly across from The University of Florida sometime next year.
For more information about The Cereal Bowl, go to http://www.thecerealbowl.com
Other Cereal Bowl information will be made available upon request
Contact
Michelle Appelrouth
305-386-6447
Michelle@thecerealbowl.com
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