Beer Market by Top Manufacturers – Anheuser-Busch InBev, Beijing Yanjing Brewery, The Boston Beer Company, Inc., Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V.
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The growth of the beer market is attributed to the changes in lifestyle and increase in disposable income of the consumers. In Asia-Pacific, the beer market is anticipated to witness a lucrative growth owing to escalation of cultural exchange and adoption of western culture. Budweiser and Tiger beer are some of the leading beer brands sold in the Asia-Pacific region. The LAMEA region is anticipated to witness significant growth during the forecast period. Currently, a lot of global players are investing in LAMEA. In line with this, in July 2017, Heineken N.V. has started a new brewery in Ivory Coast and expanded its operational activities in the Democratic Republic of the Congo and other developing economies such as Nigeria.
However, the market is expected to face turbulence, owing to several taxations and high excise duties imposed on imported products & alcohol content. In addition, growth in consciousness of consumers toward healthy lifestyle is also anticipated to hamper the market growth. Conversely, introduction of naturally sweetened and non-alcoholic beer by targeting the teetotalers is projected to increase its market base, which in turn would significantly boost the market growth.
The global beer market is segmented into type, category, packaging, production, and region. Based on type, the market is divided into lager, ale, stout & porter, malt, and others. According to category, it is classified into popular-priced, premium, and super premium. Based on packaging, it is divided into glass, PET bottle, metal can, and others. Based on production, the market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the beer market include Anheuser-Busch InBev, Beijing Yanjing Brewery, The Boston Beer Company, Inc., Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group.
KEY MARKET BENEFITS FOR STAKEHOLDERS
This report entails the detailed quantitative analysis of the current market and estimations from 2017 to 2025 to identify the prevailing market opportunities and capitalize on potential areas of the global beer industry.
In-depth coverage of the market including drivers, restraints, and opportunities helps professionals to improve understanding of the market dynamics.
The report offers a detailed study of the strategies adopted by key leaders, partnerships, and acquisitions in the market.
Porter’s Five Forces analysis examines the competitive structure of the market, and assists strategists in better decision-making.
Detailed analysis of the geographical segments elucidates the opportunities for market players.
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Table of Content:
CHAPTER 1 INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1. KEY FINDINGS OF THE STUDY
2.2. CXO PERSPECTIVE
CHAPTER 3 MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top investment pocket
3.2.2. Top winning strategies
3.2.3. Millennial beer drinker habits and attitudes
3.2.4. Distribution models (craft vs three-tier)
3.2.5. Market entry barriers and challenges
3.2.6. Potential demographics
3.2.7. Niche marketing success stories
3.3. PORTERS FIVE FORCES ANALYSIS
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitute
3.3.4. Threat of new entrant
3.3.5. Competitive rivalry
3.4. MARKET DYNAMICS
22.214.171.124. Rise in disposable income and changing consumer preferences
126.96.36.199. Global rise in youth population and average number of female drinkers
188.8.131.52. Increase in number of on-premise distribution channels
184.108.40.206. Impact analysis
220.127.116.11. Volatile raw materials prices
18.104.22.168. Taxations and higher excise duties on imported as well as local beer
22.214.171.124. Impact assessment
126.96.36.199. Development of naturally sweetened, healthier alcoholic drinks
188.8.131.52. Impact analysis
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