An in-depth examination of Loyalty Management Market to Grow at CAGR of +20% - Major Companies: TIBCO Software, IBM, ICF International, Oracle, Comarch, SAP SE, Aimia Inc., Bond Brand Loyalty, Epsilon, Fidelity Information Services, MicroStrategy

Loyalty Management Market incorporates effective and planned activities to select, manage, relate, and control customers buying behavior. This method is used to retain a customer by offering rewards on frequent purchases. Such loyal customers share their experiences with their known contacts with advocacy-driven, cloud-based, and mobile-delivered programs. This enables brand promotion and attracts a new audience for the organization. It helps to gather more data and insights to create a more refined customer profile. Loyalty management has become an important part of vendor strategy due to its impact on brand value and the ability of loyalty management programs to retain, as well as attract potential customers.

The Global Loyalty Management Market is estimated to grow at a CAGR of +20% during forecast period.

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Top Companies Profiled in this Report includes: TIBCO Software (U.S.), IBM Corporation (U.S.), ICF International Inc. (U.S.), Oracle Corporation (U.S.), Comarch (Poland), SAP SE (Germany), Aimia Inc. (Canada), Bond Brand Loyalty (Canada), Brierley+Partners (U.S.), Epsilon (U.S.), Fidelity Information Services (U.S.), MicroStrategy Inc. (U.S.)

North America generated the highest revenue in the global loyalty management market in 2016 due to adequate infrastructural development for the adoption of loyalty management. Asia-Pacific loyalty management market is expected to grow at the highest rate during the forecast period, owing to the remarkable economic growth in Southeast Asia, India, & other economies and growing trend of online shopping.

Loyalty management is adopted by key companies across various industry verticals, whose primary focus is on client retention and further building of sustainable customer relationships. Moreover, high cost of customer acquisition is forcing companies to develop their own business model, focusing on client retention. The market has been driven by the need for customer centric strategies as well as the increasing number of card holders across the globe. However, the lack of awareness about loyalty programs is expected to hinder the growth of the loyalty management market.

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The Coverage Of This Report Includes:
• Analysis of the pivotal competitors and their potential opportunities in the industry.
• A brief of the manufacturer base of the Loyalty Management Market segmented into Solution (B2C, B2B and Corporate), Industry Vertical (BFSI, Travel & Hospitality and Consumer goods & Retail), Deployment and Region that also includes the parameters of distribution and sales area as per the players involved, have been provided.
• The details of every manufacturer with respect to the company profile, a generic overview, and the products offered have also been enumerated.
• The report elaborates on the product sales, revenue accumulated, price patterns, and gross margins.
• Further information with regards to the latest news that every company is embroiled in has been elucidated in the research study.

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Key questions answered in this report
• What will the market size be in 2026 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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