TV Analytics Market Competitive Insights to 2026 With IBM, Google, Amobee, 605, Clarivoy, TVbeat, Blix, DCMN, H-Tech, AnalyticOwl, Edgeware AB, Realytics, Sorenson Media, FourthWall Media, Parrot Analytics, iSpot.tv, Admo.tv, Conviva, iQ Media, BrightLine

TV analytics can be described as an analysing system that covers the viewer’s preferences and analyses the product & brand exposure for the companies, while delivering more of the same content from the preferred viewing content of the user. The platform analyses the raw data based on the location the user is viewing the content from and delivers the analysis for the same to the enterprise.

Global TV Analytics Market, By TV Transmission Types (Cable TV, Satellite TV/DTH, IPTV, OTT), Components (Software, Services), Applications (Competitive Intelligence, Churn Prevention & Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, Others), Deployment Models (On-Premises, Cloud), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) – Industry Trends and Forecast to 2026

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Market Analysis: Global TV Analytics Market

Global TV analytics market is expected to rise from its initial estimated value of USD 1.79 billion in 2018 to an estimated value of USD 6.61 billion by 2026, registering a CAGR of 17.75% in the forecast period of 2019-2026. This rise in market value can be attributed to the rising levels of competition between enterprises and impact of social media on marketing & branding of products.

Key Developments in the Market:

• In May 2018, 605 announced the launch of a new approach for measuring the effects of TV advertising in relation to marketing, and sales of the products. The “605 Impact Index”, is expected to clearly deliver the impacts of TV advertising for the clients.

• In February 2018, The Nielsen Company (US) LLC, announced the launch of “Nielsen Branded Integration Intel” a solution for the evaluation of advertising and product & brand exposures across the various networks.

Key Insights in the report:

• Complete and distinct analysis of the market drivers and restraints

• Key Market players involved in this industry

• Detailed analysis of the Market Segmentation

• Competitive analysis of the key players involved
IBM Corporation, Google, The Nielsen Company (US) LLC, Zapr, ALPHONSO INC., TVSquared, Amobee Inc., 605, Clarivoy, TVBEAT INC., Blix, DCMN, H-Tech, FiscOwl LLC, Edgeware AB, Realytics, Sorenson Media, FourthWall Media, Parrot Analytics Limited, iSpot.tv Inc., Admo.tv, Conviva Inc, iQ Media Group Inc., BrightLine Partners LLC.

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Competitive Analysis: Global TV Analytics Market

Global TV analytics market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of TV analytics market for global, Europe, North America, Asia Pacific and South America.

Table Of Content:

1. Research Methodology

2. Executive Summary

3. Strategic Recommendations

4. Products /Service Outlook

5. Growth and Forecast

7. Company Share

8. Regional Analysis

9. North America TV Analytics Market: An Analysis

10. Europe TV Analytics Market: An Analysis

11. APAC TV Analytics Market: An Analysis

12. ROW TV Analytics Market: An Analysis

13. Market Dynamics

14. Porter Five Force Analysis

15. SWOT Analysis

16. Competitive Landscape: Products /Service Bench-marking

17. Company Profiles

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Segmentation: Global TV Analytics Market

By TV Transmission Types

o Cable TV
o Satellite TV/DTH (Direct-To-Home)
o IPTV (Internet Protocol Television)
o OTT (Over-The-Top)

By Components

o Software
o Services
 Managed Services
 Professional Services
 Support & Maintenance
 Consulting

By Applications

o Competitive Intelligence
o Churn Prevention & Behavior Analysis
o Customer Lifetime Management
o Campaign Management
o Content Development
o Audience Forecasting
o Others
 Brand Effectiveness
 Customized Pricing

By Deployment Models

o On-Premises
o Cloud

By Geography

o North America
o South America
o Europe
o Asia-Pacific
o Middle East and Africa

Customization of the Report: This report can be customized to meet the client’s requirements. Please connect with us (sopan.gedam@databridgemarketresearch.com), we will ensure that you get a report that suits your needs.

Market Drivers:

• Significant rise in usage of social media and its positive impact on branding and marketing of products is expected to drive the market growth

• Rising intensity of business competition resulting in better results & analyzation of marketing and branding is also expected to drive the market growth

Market Restraints:

• Lack of installed and working digital infrastructure required for the processing of TV analytics is expected to act as a restraint to the market growth

• Lack of technically skilled and knowledgeable professionals and personnel required to evaluate the processes of TV analytics is also expected to restrain the market growth

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