Mobile Power Bank Market 2019 Global Industry Size, Share, Future Trends | Key Leaders by Anker Technology, Microsoft, Targus, ADATA Technology, Samsung Electronics, PNY Technologies, Apacer Technology, Xiaomi

Mobile Power Bank Global Market - Overview

Global Mobile Power Bank Market to Strike an Exceptional CAGR of 24% during 2016-2022

Mobile power banks are being increasingly used for extending the operating duration of smartphones. The growth of the global Mobile Power Bank Market appears to be promising and is anticipated to strike a CAGR of 24% over the forecast period of 2016-2022, projects Market Research Future (MRFR) in a thoroughly analyzed report.

Currently, mobile phones are being used for a multitude of applications, the range for which is expanding continually. Mobile phones these days are subject to long hours of usage which drains out the battery and in turn calls for frequent charging. As power supply sockets are not always readily available, power banks act as the perfect solution. They are compact, portable, and easy to use. They are helpful in areas where power failure is a common phenomenon.

The availability of a wide range of power banks with different capacities along with large capacity power banks with diverse features such as torch, solar, wireless charging, and others has also stimulated the demand for mobile power banks.

Better accessibility of mobile power banks through e-commerce portals at subsidized rates and varied options has also fostered the growth of the global mobile power banks market.

Conversely, power banks are not able to extend beyond a fixed number of ports and are quite expensive in comparison to the price of mobile phones. Also, mobile power banks are quite rigid and cannot be used for other purposes which might impede the growth of the global mobile power bank market. Besides to meet the huge battery requirements of consumers, mobile device manufacturers are coming up with mobile phones with very high battery capacity which might also limit the growth of the market.

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Competitive Landscape

Anker Technology Co. Limited (U.S.), Microsoft Corp. (U.S.), The Targus Corporation (U.S.), ADATA Technology Co., Ltd.(Taiwan), Samsung Electronics Co., Ltd.(South Korea), PNY Technologies, Inc. (U.S.), Apacer Technology, Inc.(Taiwan), Xiaomi Inc.(China), OPPO Electronics Corp.(U.S.), Sony Corporation(Japan), Lenovo Group Ltd.(U.S.), Panasonic Corporation(Japan), Gold Peak Industries (Holdings), Ltd. (Hong Kong) are the notable players in the global mobile power bank market.

Segmentation
The global mobile power bank market has been segmented based on capacity, battery type, power bank type, and a number of USB ports.

By capacity, the global mobile power bank market has been segmented into 1000-2500mAh, 2600-5000mAh, 5100-10400mAh and above 10400mAh.

By battery type, the global mobile power bank market has been segmented into Li-ion and Li-polymer.

By power bank type, the global mobile power bank market has been segmented into Portable, USB Plugin, Solar Chargers, and Others.

By number of ports, the global mobile power bank market has been segmented into Single and Multiple Port.

Regional Analysis
North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW).

APAC accounts for the maximum share of the global mobile power bank market, led by China and India. The region has a broad consumer base due to a high number of smartphone users in the region which generates considerable demand for mobile power banks. Also, the region is concentrated with key market players, China being a major manufacturing nerve center. E-commerce conglomerate such as Alibaba and Flipkart have made mobile power banks available at very low rates which further accelerates the growth of the market in APAC.

North America market for mobile power banks is likely to showcase substantial growth over the forecast period. North America has a high number of smartphone users and also a considerable number of mobile power bank manufacturers which support market growth.

The market in Europe is driven by a large number of smartphone users and the high requirement of internet-based services in mobile phones.

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Industry Updates

• In November 2018, Toreto, a developer and manufacturer of electronic gadgets, launched a new power bank, ' Brio 2'. The power bank has a capacity of 10000mAh and is equipped with a LED display which flashes the battery status. It can connect up to two of any 5V devices and is powered by a lithium polymer battery.

• In November 2018, Riversong, a smart gadget brand, launched a new series of power banks. The new 'Ray Series' power banks are ultra-lightweight, power-packed, pocket-fit and slim. They can be charged using both USB Type-C cable and Micro USB cable which is of utmost convenience to the user.

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