Smart Bathroom Market 2019 Global Key Players: Roca Sanitario S.A, Toto Ltd, Kohler Co, Bradley Corporation, Masco Corporation

Market Scenario:
Smart bathroom or intelligent toilet concept is emerging rapidly. In addition to a typical bathroom setting, this concept offers various cool features for a personalized bathroom experience such as synchronized and automated lighting solutions that can be controlled by voice, motion, and a physical remote.

Additionally, its smart solutions include high-tech additions, including a Voice Lighted Mirror powered by Microsoft or Google Assistant, a DTV+ Shower System that allows you to virtually control water settings, and a PerfectFill Technology that produces the right water level in bathtubs.

Owing to the personalized experience and the convenience these smart connected technologies offer, the smart bathroom is proliferating rapidly, witnessing the huge consumer demand. Moreover, market proliferation of smart connected devices, technological advancements, and the growing penetration of Internet of Things (IoT) are escalating the market on the global platform.

Acknowledging the spurting growth, the market witnesses today, Market Research Future (MRFR), in its recently published study report asserts that the global Smart Bathroom Market will gain enormous accruals by 2023, registering approximately 11% CAGR throughout the forecast period (2017 – 2023).

Connected technology is driving innovation in the smart home category. The network technologies both wired and modern Wi-Fi networks are providing high bandwidth connections and compatibility with a range of devices, and sensors. Rapidly improving economic conditions worldwide are accounting for one of the key driving forces leading the market growth, improving purchasing power of the consumers.

With the rise of managed smart home services and offerings, the smart bathroom market faces a new and direct form of competition. Additionally, factors such as the confluence of technology related advances, growth in the hardware & software designs and cloud computing, dropping prices of sensors and other small devices are providing impetus to the growth of smart bathroom market.

On the other hand, factors such as the high cost of implementation and dominance of traditional bathrooms along with the cybersecurity concerns are expected to restrict the market growth during the forecast period.

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Major Key Players:
Key players leading the global smart bathroom market include Toto Ltd. (Japan), Roca Sanitario S.A. (Spain), Kohler Co. (U.S.), Duravit AG (Germany), LIXIL Group (Japan), Bradley Corporation (U.S.), Masco Corporation (China), and Fortune Brands (Canada) among others.

Smart Bathroom Market Segmentation:
The MRFR analysis is segmented into four key dynamics for the convenience of understanding;

• By Product Type: Hi-Tech Toilet, Soaking Tubs, and Digital Faucets among others.
• By Connectivity: Bluetooth, Wi-Fi, and 3G among others.
• By End-user : Commercial, Residential and others.
• By Regions: North America, Europe, APAC and Rest-of-the-World.

Smart Bathroom Market Geographical Analysis
North America dominates the market of smart bathroom with the largest market share. Technological advancement and increased adoption of smart bathroom across commercial as well as residential verticals are some of the key driving forces leading the market. The region is poised to continue with its dominance throughout the assessment period. Factors such as the augmented demand and the availability of quality smart connected devices in the region are predominantly expected to drive the market growth over the review period.

Europe region is another promising market for smart bathroom which is expected to witness a fabulous market growth throughout the forecast period. The increasing adoption of smart bathroom in the small and medium-scale commercial settings and increasing number of connectivity centers are stimulating the growth of the market in the region.

Whereas, Asia-Pacific market for smart bathroom is witnessing a rapid expansion stage due to the growing markets in India, China, and Japan. The wide adoption of connected smart devices across the commercial sector is the main driving force behind the market growth.

India and China are the major contributors to the market growth, placing the region among the leading markets. The APAC market for smart bathroom has been valued hugely which is expected to grow further over previous growth records by the end of the forecasted period.

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Smart Bathroom Market Competitive Analysis:
The highly competitive global smart bathroom market appears to be fragmented characterized by the well-established players alongside the small-scale players and new entrants forming a competitive landscape.
Key players operating in the market are investing substantially in transforming the consumer and business landscape in the future. Matured players incorporate strategic initiatives such as collaboration, partnership, acquisition, product & technology launch, and expansion to gain a competitive edge staying ahead in this market.

Making smart connected devices a reality requires a level of hardware and software. The market will witness some technology innovations and their rapid adoption as never seen before. MRFR Analysts observed two kinds of new entrants in the market established companies from adjacent industries and technology start-ups.

Industry/ Innovation/ Related News:
January 04, 2019 – Kohler Co. (US), a leading global manufacturing company associated with the plumbing products, furniture, cabinetry, tile, engines, and generators announced the release of its newest a full suite of smart bathroom products at CES 2019.

This new range of smart bathroom products, include the Numi 2.0 Intelligent Toilet, sync with Kohler Connect, an application for Android and iOS devices that enable hands-free motion control, personalized presets, and voice commands.

The collection can be voice and motion-controlled, as well as controlled via the KOHLER Konnect app or with a physical remote. With Kohler Connect, users can have a connected bathroom experience, synchronizing and personalizing various devices.

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Intended Audience:
• Technology Investors
• Research/Consultancy Firms
• Government Bodies
• Consulting Service Providers
• Technology Providers
• System Integrators
• Service Providers

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This release was published on openPR.