Proximity Marketing Market is Being Popular Worldwide in Business Sector with the Top Market Players Like Apple, Google, Microsoft Corporation, Qualcomm, and Zebra Technologies Corporation

Proximity marketing uses the cellular technology to connect successfully with mobile-device users who are in close proximity to a business. Marketers are capitalizing Bluetooth and Wi-Fi technology to send a variety of marketing messages to consumers are who are both nearby and looking to make a purchase. Proximity marketing strategies are used for services such as consulting, application support and maintenance, deployment and integration. These strategies can be adopted by organizations in different sectors such as healthcare, media and entertainment, transportation and logistics, and retail and e-commerce.

The proximity marketing market is expected to grow at approximately US$ +52 Billion by 2023, at +28% of CAGR between 2017 and 2023.

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Top Key Vendors of the Proximity Marketing Market:

• Apple Inc. (U.S.)
• Google Inc. (U.S.)
• Microsoft Corporation (U.S.)
• Qualcomm Inc. (U.S.)
• Zebra Technologies Corporation (U.S.)

Proximity marketing market can be segmented according to components, technology and application. The segmented component is subdivided into hardware, software and service. By technology segment, the proximity market consists of Wi-Fi, BLE beacon, near field communication, GPS geofencing and others. GPS geofencing allows users to improve their business by sending automatic notifications to people who are near your store. It also helps consumers who are near the store by notifying the delivery of any offer or sale in that store.

Global Proximity Marketing Market: Regional Segment Analysis

• North America
• Europe
• China
• Japan
• Southeast Asia
• India

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The study indicates that the growing importance of commercial intelligence and increasing competition in various sectors is driving the Proximity Marketing Market. The growing adoption of smartphones and the development of analytical tools is one of the important factors driving market growth.

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Table of Content:

Global Proximity Marketing Market Research Report

1. Market Overview
2. Competition Analysis by Players
3. Company (Top Players) Profiles
4. Proximity Marketing Market Size by Type and Application
5. US Market Status and Outlook
6. EU Development Market Status and Outlook
7. Japan Market Development Status and Outlook
8. China Market Status and Outlook
9. India Proximity Marketing Market Status and Outlook
10. Southeast Asia Market Status and Outlook
11. Market Forecast by Region, Type and Application
12. Market Dynamics
13. Proximity Marketing Market Effect Factor Analysis
14. Research Finding/ Conclusion
15. Appendix

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