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Wi-Fi Analytics Market to Reach US$ 9,461.0 Mn by 2026
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Growing adoption of SaaS based models, and strong demand for Wi-Fi analytics solutions from hospitality industry driving the market
Wi-Fi analytics offers an easy option to study, understand, and analyze the demographics of the population that uses the Wi-Fi services. It gives a point of entry to gauge the propensities of the users, their location, interests, and search interests. Hence, several industries use Wi-Fi analytics to tabulate key consumer data and use it to make informed decisions. The emergence of Wi-Fi analytics has assisted several industries and sectors in enhancing their services and offerings by studying the propensities of the consumers. Governments have become aware of the need to study the demographics and tendencies of the populace before initiating new plans, projects, or policies. Moreover, Internet of Things (IoT) technologies such as waste management, smart homes, and smart cities also rely on Wi-Fi analytics for data insights. Furthermore, businesses have become aware of the need to conduct data analysis before planning and strategizing their moves. This has helped in the growth of the Wi-Fi analytics market globally.
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5G rollout on Wi-Fi and installation of Wi-Fi hotspots in various countries play an important role in the expansion of the Wi-Fi analytics market
The Wi-Fi analytics market can be segmented based on deployment, end-user, application, and region. The deployment segment is classified into on premise and cloud/SaaS model. The cloud/SaaS model type is significantly popular among users. Within the application segment, marketing and advertising tends to hold the largest market share in terms of revenue.
Growing number of Wi-Fi hotspots in various countries and growing awareness about Wi-Fi marketing driving the Wi-Fi analytics market
Several end-use industry verticals, especially the retail stores, hypermarkets, supermarkets, and malls are using Wi-Fi analytics platforms to increase footfall, analyze customer behavior, and formulate promotional strategy. Also, retail industry is expected to expand at a higher CAGR during the forecast period.
Transparency Market Research (TMR) is a next-generation provider of syndicated research, customized research, and consulting services. TMR’s global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations
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