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YouTube to collaborate with yellowBird

11-02-2010 09:18 AM CET | IT, New Media & Software

Press release from: yellowBird

With a right mouse click, the context menu reveils that the yellowBird player is used

With a right mouse click, the context menu reveils that the yellowBird player is used

Breakthrough for developers of 360º video technology

Groningen, 27 October 2010

Internet platform YouTube has approved collaboration with the young Dutch company yellowBird. YouTube is going to use the pioneering 360º video technology that yellowBird has developed over the past few years. This technology produces moving images on the principle of the Google Streetview camera and is ideal to record events and shoot films and commercials, for instance. Viewers are free to decide which camera angle they want to view or where they want to zoom in. It allows them to experience a film as if they are actually in it. “The experience is even more intense than 3D, the latest craze which was used in Avatar”, explains Rafaël Redczus, yellowBird co-founder.

Great demand
With the technology being in such great demand, YouTube is delighted to support it, co-founder Marc Groothelm informs us. “We first talked with YouTube some eighteen months ago. In view of the general call for support of our technology, YouTube reacted positively and had our video playing software embedded in their website for a huge advertising campaign.” Groothelm realises that this co-operation is an exceptional opportunity, indeed YouTube is so immensely popular that it can afford to do business with only the most interesting and unique parties. The fact that YouTube accepts another video player on its channel is truly unique and an achievement to be celebrated.

Great response
YouTube’s decision proved right, for within just a few days, ratings indicated a worldwide top 3 position for the YouTube channel that showed the first-ever music video produced with 360º video technology. It is a clip of the British rapper Professor Green. Visitors of the channel responded to the new technology with great enthusiasm: “Completely amazed,” “Phenomenal stuff,” “The maddest thing I’ve ever seen, woooooooo.”

Since demand for the new technology considerably exceeds capacity, yellowBird is talking with several investors to finance the company’s growth. Especially now that YouTube has embraced it, we can expect yellowBird’s 360º video technology to conquer the world.

For more information please contact Marc Groothelm via or +31 50 8222 822.

The YouTube page can be found at

yellowBird, established in April 2009 has quickly become the world-leading specialist in 360º video solutions. With a primary focus on concepting, production and online distribution of 360º video content, yellowBird works for premium brands and creative agencies and offers online viewers the ultimate online experience by providing the possibility to look around in real-life video content.

yellowBird BV
Zuiderkerkstraat 7a
T: +3150 8222 822
F: +3150 8501 351

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