Press release
VIETNAM PET FOOD MARKET holds the major share in the market with around 70% of the market share, while that of snacks and treats constituted 15% of the market share in 2014 Top Key Players Mars Inc is the leading company in the market, with its early entr
Vietnam is a newly induced market space with lax regulatory structures giving room for significant amount of growth. The success of the pet foods here is largely dependent on the interaction capabilities of the manufacturers with the costumers and promotional strength of the companies. Higher disposable incomes, rising demand for other pet food as well as busy consumer lifestyles are the key factors supporting this growth.The availability of organic or therapeutic products is expected to grow faster, in line with the demand for more sophisticated products and the rising health and wellness trend. The very low consumer awareness levels not just regarding the different products but also about the basics of ownership and pet healthcare is expected to dampen the growth of the market.Consumers in small cities and rural areas will not see the necessity to purchase these products hence the demand for pet food will remain limited in these areas.
Market Segmentation
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The market is segmented based on the product type, animal type, pricing and sales channels. Pet meal holds the major share in the market with around 70% of the market share, while that of snacks and treats constituted 15% of the market share in 2014. Rise in the disposable incomes and busy life styles has enabled the Vietnamese population to prefer packed foods for their pets.Cat food held the major share in the market, accounting for 45% of the market share, in 2014. Economic pet food products are the largest segment, accounting to 70% of the market share as Vietnam has a larger group of middle class population.
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Key Players
Mars Inc is the leading company in the market, with its early entry and long standing advantage, had gained the consumer loyalty and is holding the major of the shares in the market. The other important players in the market includeSim Commodities (Vietnam) Co., Ltd, Doggy Man Vietname Co ltd,Sunsetpet, Thanh Cong Comp. Ltd., Pacific E Port Trading Viet Nam, ITsco- Pantone and Agridient.
Report ContentsRegional AnalysisReport Highlights
Vietnam Pet Food Market Segments
Vietnam Pet Food Market Drivers, Restraints and Opportunities
Vietnam Pet Food Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Vietnam Pet Food Market Current Trends
Competition &Major Companies
Technology and R&D Status
Porters Five Force Analysis
Strategic and Critical Success Factor Analysis of Key Players
Vietnam
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.
Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
Consumer and Pricing Analysis
Market dynamics of the industry
In-depth Market Segmentation
Historical and Projected Market Sizing in terms of volume and value
Recent market trends and Impact Factors
R&D Status and Technology Overview
Extensive Industry Structure Coverage
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About us
Kenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulationKenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulation
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