Women Throwing Away Billions On Empty Promises from Useless Products

According to recent research, women in the UK spend around £16 Billion each year on beauty products. The lion's share going on make-up and anti-aging products. A study by TV channel QVC Beauty, found that the time that the average woman spends in front of the mirror, amounts to five days a year.

Other surprising statistics from the survey found that British women use enough lipstick each day to draw a line from London to New York, collectively manage to get through an amazing 880 gallons (4,000 litres) of foundation, while almost 40 per cent said that they wouldn’t consider leaving the house without make-up. We can only imagine the statistics that would come from a similar survey in the US.

Perhaps the most surprising statistic to come from the QVC Beauty survey however, was that almost a fifth of women surveyed admitted that they would rather spend less on food than slash their beauty budget, with one in four claiming that cosmetics were an essential rather than a luxury.

Kate James, head of buying for QVC Beauty said,"Beauty is an area which modern women feel passionately about."

So it would certainly seem, but with women reportedly spending an average of £653.64 a year on beauty products - more than £43,000 in a lifetime - and 53 per
cent saying that the recession has had little or no impact on their purchasing patterns, one would wonder if this cavalier approach is actually sustainable during this new age of austerity.

Apparently, almost 60 percent of the beauty products that are on the average woman's shopping list of 'essentials' these days are anti-aging products. These products can often be pretty expensive, and the 'jury is still out' as to whether many of these products actually do as they claim. So are women simply throwing away a substantial amount of money every year in an attempt to hold back time?

We asked one marketing company if there was anyway to sort the 'wheat from the chaff' when it came to advertising beauty products. David Ewen of David Ewen Marketing explained, "well, I'm no expert on beauty products but when it comes to the marketing of these products, there are signs that you can look for.

All the large manufacturers have huge advertising budgets and can throw money into glossy advertising campaigns on TV, magazine and newspaper. However, the best way to tell if a product works is by word of mouth.
If a product - any product, not just in the beauty niche - works as promised, then the word will spread very quickly. Testimonials from celebrities are one thing, but they are being paid for it.

On the other hand though, a testimonial from members of the public will usually mean that the product is worth the money. Word of mouth from a happy customer is probably the best promotion that any manufacturer could have - and it's free.

Another way of telling, is if a product creates enough buzz to be picked-up by the media and featured by way of a report or story without the manufacturer paying for the attention. A good example of this is happening right now with a product called 'Eye Secrets'. 'Eye Secrets' is a beauty product that claims to lift drooping eyelids and firm the skin and eliminate wrinkles around the eyes.

It has been picked up by the TV and press and has already appeared in the national press such as The Daily Mail and The Sun. The Daily Mail ran a story on this product under the heading, "the £30 eyelift that can strip away the years". It has also been featured in popular magazines such as OK, Grazia and Now, as well as appearing on several popular afternoon TV programmes.
That is the kind of promotion that you just can't buy. That is the sign that a product is very likely to be living up to consumer expectations".

So it seems that although we will always have the high budget, celeb backed advertisements promising us everything that we 'want to hear', we can still rely on the more down-to-earth tales of the experiences of friends and family, to help make our choice when it comes to beauty products. We can also look for a 'buzz' in the media too.

If you would like to find out more about Eye Secrets and their £30 eyelift that is creating such a stir, then you can get more info from our blog.

Kelly Fielder Ind Researching is concerned with researching new product lines and reporting to retailers prior to purchasing orders of stock.

Kelly Fielder Ind Researching, Highgate House, 22 Holland Street London. Contact Ms Sally Clarke. 01216376376 Blog: http://www.breastenlarge.info/blog.html
Web: http://www.breastenlarge.info/eye-secrets-eyelid-lift-plus.html

This release was published on openPR.