Ringa Communications is the largest player in mobile advertising via caller tune or RBT (Ring Back Tune).

Advertisements via RBT, termed as AdRBT is the new wave in mobile advertisement. Ringa communication launched its services earlier this month, with a potential to deliver over 900 million ad-rings (ringas) across the country has widest reach in the mobile advertising space.

Mobile ART's technology help advertisers reach millions of prospects in a very short span of time and can be customized in various languages based on caller's circle. Our technology systems can customize the campaign to ensure that an ad is not played beyond a set number of times by which advertisers can reach more prospects using this breakthrough technology. Apart from playing short ads, the extensive intelligence gathering built into our system campaigns can also be played in parts (story boarding) and guarantee the sequence so that it make perfect sense when delivered to the audience, a feature that no medium can guarantee or deliver today.

As per Satish Krishnan, Co- Founder and Strategic Initiatives leader “With 15% of India’s 750 million and growing subscribers base using RBT there is huge potential for RBT as an avenue for mobile marketing. The biggest advantage RBT advertising offers to advertisers is the wider yet targeted reach, far & beyond the network and the opt-in subscribers. ”

AdRBT -Mobile advertising by itself is steadily gaining popularity among advertisers. The immense circulation of ads through mobile phones is providing enough exposure of the ads to satisfy advertisers and provide them with good value for their investment in promotions. In the coming months the popularity of this medium is expected to go even higher.

Recent statistics show that the number of ads served to mobile phone users rose by almost 60% worldwide which speaks for itself the growing reach of ad RBT. Interestingly, consumers in Asia generated the highest number of impressions overall. More specifically; some 4.3 billion ad requests were recorded in Indonesia, which was followed in the rankings by India on 2.2 billion.

Big sports brands like Adidas and Puma had also used this medium and increased their mobile advertising activity during period preceding the FIFA World Cup in South Africa.

With the launch of Ringa Communications Pvt Ltd’s Mobile ART platform, Ringa is partnering with Media agencies who would like to ride the new wave of medium set to take the advertising world by storm. Ringa Communications is looking at some of the major media players and large corporate players in all segments like FMCG, Entertainment, Mobile phone manufacturers, Automobile manufacturers etc ., to roll out the campaigns and help reap the benefits of this media, with the advantages which are synonymous with Mobile ART(AdRBT).

For more information or details, please write to partners@ringa.in

With over 750 million mobile subscribers in India, the mobile phone is now more prolific than television, radio and computer put together. With an average of 12 calls a day, there are over 9 billion calls made each day ! Ringa Communications taps this opportunity potential to the maximum and delivers a powerful marketing medium for your organization to harness it for its growth.

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This release was published on openPR.