Press release
Global Customer Data Platform Market 2019-will grow at 29.5% CAGR to 2025 with Oracle, SAP, Salesforce, Adobe, Nice, SAS Institute, Tealium, Segment, Zaius, AgilOne, ActionalQ, BlueConic, Ascent360
Customer Data Platform Market
Global Customer Data Platform Market valued approximately USD 642 million in 2017 is anticipated to grow with a healthy growth rate of more than 29.5% over the forecast period 2018-2025.
The Customer Data Platform Market is continuously growing across the world over the coming years. The major driving factor of global Customer Data Platform market are rising demand for omni channel experience & actionable insights and increasing pressure on CMOs to deliver personalized customer experience. In addition, Effective tracking of customers to understand their behavior for targeted marketing activities is also a factor that drives the market growth
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Industry Insights:
A Customer Data Platform (CDP) is a marketer-based management system which generates a persistent and unified customer database that is accessible to other systems. Customer data platform offers various benefits such as saving time, easily working with big data, avoiding personalization fails, matching multiple data points about one customer, increasing revenue, improving reporting, predicting and shaping behavior and building real time behavioral segments.
Major Players:
• Oracle
• SAP
• Salesforce
• Adobe
• Nice
• SAS Institute
• Tealium
• Segment
• Zaius
• AgilOne
• ActionalQ
• BlueConic
• Ascent360
• Evergage
• Lytics
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Market Segmentation:
The regional analysis of Global Customer Data Platform Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share due to presence of many CDP vendors and. Asia-Pacific is also anticipated to exhibit higher growth rate / CAGR over the forecast period 2018-2025 owing to heavy investment made by private and public sector for enhancing the marketing technologies. Europe is also contributing satisfactory growth in the global Customer Data Platform market over the coming years.
By Platform:
By Type:
• Access
• Analytics
• Engagement
By Application:
• Marketing Data Segmentation
• Personalized Data Recommendation
• Predictive Analytics
• Campaign Management
• Customer Engagement & Retention
• Security Management
• Others
By Vertical:
• BFSI
• Retail & E-commerce
• Media & Entertainment
• IT & Telecommunication
• Travel & Hospitality
• Energy & Utilities
• Automobile
• Healthcare & Life Sciences
• Others
By Regions:
• North America
• Europe
• Asia Pacific
• Latin America
• Rest of the World
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About Us
We offer the exclusive market research solution for all the industries by performing the comprehensive investigation of industry trends, globally. The Association in every industry such as Technology, Healthcare, Aerospace, Consumable Goods and others demands a market-based solutions for various vital decisions based on productivity.
Our main goal is to Boost and Associate organizations to Build everlasting strategic enhancement and recognize growth Purpose. The organization assists its clients to accomplish business policies and achieve Continuous growth in their respective market domain.
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