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Gardening Business Grows with Address Validation Software

10-28-2010 08:12 AM CET | IT, New Media & Software

Press release from: Postcode Anywhere

Heather Gorringe of Wiggly Wigglers

Heather Gorringe of Wiggly Wigglers

Hereford and Worcester, UK - 26 October 2010 – Online gardening company Wiggly Wigglers will celebrate 21 years of trade this Christmas – and attributes its success to early adoption of new technology including address validation.

The multi-award-winning business sells a range of gardening products out of their farm in rural Herefordshire, including composting wormeries, plants and eco-friendly homeware.

By taking advantage of emerging technology trends such as social media and “cloud computing” – using services hosted on the internet, rather than building costly internal IT infrastructure – the business has continued to grow through the recession.

Heather Gorringe, founder of Wiggly Wigglers, said: “We live in a village with only 63 people. There are three times more cows than villagers. Internet-based services let us connect with our customers, and without technology we wouldn’t be here.

“Postcode look-up is one of these vital tools. Before using it in our internal systems, we had all the usual problems: addresses that didn’t make sense; mail bouncing back; and incorrect postcodes causing problems with the carrier company, because they weren’t on their system.

“You’d be amazed at how many mistakes can appear and how much trouble it can cause. It used to be a massive hassle just to get some parcels out. And who’s going to blame who for inaccurate addresses? Is it the carrier? Is it the despatch department? Or is the problem in the office, because someone didn’t put the address in properly?

“There’s a lot more love in the workplace since we started using Postcode Anywhere. The address data is fresh and accurate, it’s cost-effective, and there are just no issues with it. Because it’s web-based, we can tap into it wherever we are: at home, in the office, or out and about – wherever there’s an internet connection.

“I wouldn’t dream of entering records onto our database without it. What could take weeks only takes hours - when you have it, you can’t do without it.”

Postcode Anywhere’s managing director Guy Mucklow said: “In the run-up to Christmas it’s more important than ever for ecommerce businesses to ensure delivery details are taken correctly.

“All it takes is five minutes to add address auto-fill to an online checkout or in-house database. By eliminating poor address data, you reduce the cost of lost and replaced packages.

“Just one misplaced digit could spell the difference between a Manchester and a Milton Keynes postcode. That’s a 300-mile wasted round trip, a week’s delay for the customer, and extra delivery charges and reputation damage for the vendor. That’s unacceptable at any time of year.

“Wiggly Wigglers is a great example of a company which keeps several steps ahead of the competition. Anything but an ordinary business, it employs a range of cutting-edge techniques which others in ecommerce would do well to emulate.”

For more information about Wiggly Wigglers’ range of eco-friendly gardening products, please visit the website at To find out more about Postcode Anywhere’s range of data validation tools, and to see how they can improve business in the run-up to Christmas, please visit


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About Postcode Anywhere

Postcode Anywhere has been providing address services for ten years and is the fastest-growing reseller of Royal Mail’s Postcode Address File (PAF®). A multi-award-winning organisation, it has also appeared in successive Deloitte fast-growth European technology company lists. Postcode Anywhere supplies software and services which improve the day-to-day operations of over 8,000 organisations worldwide. Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning and customer profiling. For more information about Postcode Anywhere, please visit

Recent Awards and Recognition for Postcode Anywhere

• Red Herring Top 100 Europe - 2010
• Best Small IT Supplier of the Year - UK IT Industry Awards (finalist) – 2009
• One of Europe's fastest-growing IT firms - Deloitte Technology Fast 500 EMEA 2008/9 & 2009/10
• Dell Small Business Excellence Award (UK finalist) – 2009
• Small-Medium Sized Business of the Year (regional finalist) - National Business Awards 2009
• Orange Best Use of Technology (Midlands) - 2008 National Business Awards
• Growth Business of the Year - Chamber Awards 2008
• Small Business of the Year - Chamber Awards 2008
• Customer Service Team of the Year (finalist) - National Customer Services Awards 2008

Media contact for Postcode Anywhere
Jim Williams – PR Executive, Postcode Anywhere
+44 (0) 1905 888 570

Elgar Business Centre
Moseley Rd

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