NOVONOUS Releases the “NOVONOUS VAS TRACKER 2010” Report for Indian VAS Industry

Although voice VAS continues to command a large revenue share, the contribution of Mobile VAS (Value-Added-Services) to Indian telecom industry is immense. So on the whole, VAS is on the rise, as it remains the key differentiator for operators. The goal of this TRACKER has been to profile major VAS companies in India, using a set of parameters like financial performance, geographies of operation, service offerings, individual SWOT analysis of the companies profiled, key customers and partners, contact information, key person details and company’s location in the VAS value chain apart from the recent news about the company.

Ambarish Verma, CEO of NOVONOUS says, “VAS currently contributes to 10% of the operator’s revenue. The mobile VAS market has been grown by around 60% and will grow at 70% year-on-year up to 2012. According to NOVONOUS estimates and insights from the VAS TRACKER respondents, VAS is estimated to touch USD 5,875 million by the year 2011 and USD 49,072 million by the year 2015. This is mainly due to the factors attributed to mobile advertising, m-commerce, multi-media games, 3G, mobile internet for faster data upload and download and also the rural VAS market.“

Ambarish further says that, “This trend is expected to increase in future, as VAS services will become a major revenue source for telecom operators in India, who are facing challenges like decreasing Average Revenue Per User (ARPU) despite increase in consumer base.” Mobile value-added services (VAS) are the services that are offered, by differentiation from the normal services and currently, many of the services are charged at a premium.

In India, SMS, Ringtone, Caller Ring Back Tone (CRBT) and Games constitute the bulk of the VAS. VAS delivery has been mainly based upon SMS, IVR, GPRS and WAP platforms. Managed VAS, although in its nascent stage in India, has recently gained momentum. Telco’s are already working on outsourcing models for IT and network infrastructure. Now with the plethora of value added services at their disposal, operators are turning toward an outsourcing model for VAS as well, in order to reduce costs.

Seven telecom companies are looking for maximum returns on their investments of INR 50,968.3 Crore for 20 year licenses in 22 service areas. 3G subscribers will account for 13% of the country’s total mobile connections, covering 150 million users by 2014 according to latest reports by Wireless Intelligence the market intelligence unit that serves mobile industry association GSMA.

Apart from detailed profiling of 77 VAS companies, the VAS TRACKER highlights the reasons why VAS players are forced to look for alternate revenue models. Despite all the developments, advertisers take a long time to get convinced for mobile advertising. However VAS players still dependant on operators to promote their VAS product/services.

A detailed assessment of applications and services of VAS industry, shows the extent of involvement of each M VAS service in a positive and negative manner which is derived from the feedback of top executives (respondent’s), who participated in the VAS TRACKER study.

This report also highlights forecasts for VAS Market size over the period of 2010-15. The report identifies the key growth drivers, barriers for VAS market, particularly across each category of VAS service namely entertainment, information and m commerce, in India and has a comprehensive list of well known players in this segment.

With the much awaited 3G spectrum Indian telecom industry, will see high level of connectivity, de-congested networks and simultaneous data and voice network. The mobile device is fast moving to become the third screen of the world, with innovative VAS offerings just being the brightest feather in its cap.

For further enquiries and purchase of this report please contact amitava[at]novonous.com or visit http://www.novonous.com/ecommerce

About NOVONOUS:
NOVONOUS is a Bangalore based knowledge management company. NOVONOUS offers services varying form Business Research to Reports and Newsletters. These services are fully customizable to suit the needs to organizations operating in different geographical, industrial, political, economical, social and technological environments. To know more about NOVONOUS please visit http://www.novonous.com

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This release was published on openPR.