Backbase, BNY Mellon, Finastra profiled in Digital Banking Market to grow at 4% CAGR to 2024|By Key Vendors: Fiserv, Intellect Design Arena, Kony, Oracle, SAP SE, Temenos

The North American digital banking market is anticipated to grow at a CAGR of 2.5% during the forecast period. The market is driven by the early adoption of digital solutions among the banking institutes. The high penetration of internet and smartphone users is also augmenting the demand for digital banking solutions. Large volumes of credit card and debit card transactions in the region also promote the digital banking market.

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The increasing venture capital investment in fintech sector is propelling the digital banking market. Over the past five years, fintech has emerged as the most lucrative sector and the venture capitalists are investing billions in the sector to make profits. In 2017, approximately USD 16.5 billion investment was witnessed in the fintech companies, increasing from USD 3.7 billion in 2013. Acknowledging the rise of fintech players, banks are looking to boost their investments in technology. While some banks are collaborating or investing in the fintech companies to develop more customer-centric products, others are acquiring the fintech players to acquire technical expertise and expand their product portfolio.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
• Appway
• Backbase
• BNY Mellon
• CREALOGIX
• ebanklT
• ETRONIKA
• Fidor Solutions
• Finastra
• Fiserv
• Halcom D.D.
• ieDigital
• Intellect Design Arena
• Kony
• NETinfo
• NF Innova
• Oracle
• SAB
• SAP SE
• Sopra
• TCS
• Technisys
• Temenos
• Worldline

The supportive government initiatives & policies for the promotion of digital banking services is also driving the digital banking market. Governments across the globe are constantly working on accelerating the adoption of digital banking services. The demonetization activities and digitalization policies adopted by the government are encouraging the adoption of digital payment solutions. Moreover, governments are also offering tax incentives and subsidies to the fintech players to encourage the adoption of digital solutions.

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Corporate banking held over 13% share in the digital banking market in 2017. The emergence of the fintech players is the primary factor accelerating the adoption of digitalization among the corporate banks. The corporate banks are experiencing tough competition from the fintech companies that are offering standalone products at low costs. This is encouraging corporate banks to embrace the technologies to provide a better experience to their customers. Moreover, the integration of the advanced technologies into the banking platforms, such as artificial intelligence, blockchain, big data analytics, is also augmenting the demand for digital solutions among the corporate banking sector to analyze the customer behavior and meet their requirements.

Non-transaction services in the digital banking market are anticipated to grow at a CAGR of 14% during the projected timeline. The increasing need to provide enhanced customer experience is driving the adoption of non-transaction digital services among the banking institutes. The digital disruption and generational shift cause fundamental changes in customer behavior that are rapidly influencing customer expectations from banks. Over a third of the millennials (population aged between 16 to 34) believe they will be able to live a bank-free existence in the future. Customers, especially the younger population who are digitally savvy, hyper-connected, and choice conscious have an inclination toward tech-oriented services as their preferences are changing. These customers are accustomed to digital experiences offered by online retailers and expect the same or perhaps a richer experience from the banks.

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The key players in the digital banking market space are Appway, Backbase, BNY Mellon, Crealogix, ebanklT, EdgeVerve Systems, ETRONIKA, Fidor, Finastra, Fiserv, Halcom, IE Digital, Intellect Design Arena, Kony, NETinfo, NF Innova, Oracle, SAB, SAP, Sopra, Tagit, TCS, Technisys, Temenos, and Worldline.

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