Global Craft Beer Market 2018 Size, Trend, Consumption Analysis, Technology Developments and Regional Survey Manufacturers (Budweiser, Yuengling, Deschutes, Lagunitas)
Craft beer - what used to be referred to as 'micro-brewed' or 'boutique' beer - took its modern roots in the United States around thirty years ago as a new breed of keen brewers rediscovered lost styles and interesting, flavoursome brews. Australia, New Zealand, Canada, Japan and Scandinavia and pockets of Europe are today leading the charge, providing alternatives to the traditional Euro-style lagers.
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Craft beer is fetching higher sales than traditional beer due to endeavors from local and international brewers that are expanding their distribution network and at the same time offering exciting new flavors and tastes. The rising consumer preference for low alcohol by volume (ABV) beer is fueling the growth of the global craft beer market.
Consumers are increasingly preferring new styles and flavors of craft beer thus boosting its marketability. With the use of premium quality raw materials and advanced brewing techniques, major chunk of beer consumers have been successfully diverted to craft beer segment from mainstream beer.
The craft beer industry is majorly driven by its Premiumization aspect, wherein the consumers willingly pay higher prices for craft beer than its traditional counterparts due to its exotic flavor profile and convenience of making. Thus, higher margins associated with craft beer fetches higher profitability.
The global craft beer market is segmented by type, distribution and geography. Based on the type of craft beer, the market has been further segmented into Ales (Pale, strong, Indian, brown and Scottish styles), Pilseners and Pale Lagers, Wild/Sour Beer, Wheat Beers, Porters, Stouts, Bocks, Hybrid and Specialty Beers. India pale ale (IPAs) are a major growth driver followed by pilsners.
Based on the distribution channels, the market is further segmented into on-trade and off-trade distribution. The former sub-category is the one wherein the alcoholic drinks are sold in bars, restaurants, clubs and pubs and similar channels. The off-trade distribution is the one where craft beer is distributed through retailers, wholesalers, and online channels.
Due to the rapid growth of hospitality sector particularly in the developed economies, the on-trade distribution channels have promising growth potential. On the contrary, the off-trade distribution has higher growth prospects in emerging economies where affordability is the key to sales performance.
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Segmentation by product type:
Segmentation by application:
The key manufacturers covered in this report:
The Boston Beer Company
New Belgium Brewing
Firestone Walker Brewing
Dogfish Head Craft Brewery
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To study and analyze the global Craft Beer consumption (value & volume) by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
To understand the structure of Craft Beer market by identifying its various subsegments.
Focuses on the key global Craft Beer manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Craft Beer with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of Craft Beer submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
Major Section in TOC:
Chapter Three: Global Craft Beer Market by Players
3.1 Global Craft Beer Market Sales Share by Players
3.1.1 Global Craft Beer Market Sales by Players (2016-2018)
3.1.2 Global Craft Beer Market Sales Share by Players (2016-2018)
3.2 Global Craft Beer Market Revenue Share by Players
3.2.1 Global Craft Beer Market Revenue by Players (2016-2018)
3.2.2 Global Craft Beer Market Revenue Share by Players (2016-2018)
3.3 Global Craft Beer Market Sale Price by Players
3.4 Global Craft Beer Market Manufacturing Base Distribution, Sales Area, Product Types by Players
3.4.1 Global Craft Beer Market Manufacturing Base Distribution and Sales Area by Players
3.4.2 Players Craft Beer Market Products Offered
3.5 Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) (2016-2018)
3.6 New Products and Potential Entrants
3.7 Mergers & Acquisitions, Expansion
Chapter Four: Craft Beer Market by Regions
4.1 Craft Beer Market by Regions
4.1.1 Global Craft Beer Market Consumption by Regions
4.1.2 Global Craft Beer Market Value by Regions
4.2 Americas Craft Beer Market Consumption Growth
4.3 APAC Craft Beer Market Consumption Growth
4.4 Europe Craft Beer Market Consumption Growth
4.5 Middle East & Africa Craft Beer Market Consumption Growth
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