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Website Content Management Systems for Franchises: Is there such a thing?

10-25-2010 09:02 AM CET | IT, New Media & Software

Press release from: Primero Systems, Inc

/ PR Agency: Primero Systems, Inc
San Diego, CA ( ) October 22, 2010 - Most well established business owners will agree that the right website design is essential in attracting new customers. But webtreepro thinks it’s also important to make the website design ‘franchise attractive’ to those who are interested in buying the franchise. A business owner can develop a brand name for the franchise in the local market through a good website design. With an increased local flavor, customers are more likely to be attracted to the website, and so, brand management becomes easier.

But the question is, “Are traditional (http://www.webtreepro.com/)website content management systems (CMS) effective in giving a business a local flavor?”

Mr. Melissa Saner of webtreepro, a company known as being one of few franchise website builders, makes this remark, “Most web content management systems are built to support many contributors all feeding into one site. You can think of it like a funnel with a single outlet. However, franchises and dealerships need a funnel that has multiple outlets (one per location) in order to maximize their overall web footprint, local search visibility, and local relevance.”

A good website content management system for franchises is one which is designed in such a way that a single user, even a non-technical person, can publish or edit content to different sites simultaneously. Content added, edited or deleted in the parent site, should reflect in all the sites.

A similar benefit of a good website content management system for franchisees is the business owner can be selective and push specific content to a certain site, therefore promoting the product for that particular region. Local contributors (franchisees) can also add content that’s relevant locally to their site. This too, can be overseen by the parent site administrator, who ensures the (http://www.webtreepro.com/)brand management isn’t compromised.

Webtreepro makes sure a business owner can push multiple brands with a single content. In this example of brand management, if you have several brands and you want to make the content common, you can do so, by publishing them under a different look and feel. A change in content in one site will change the content in another, but the look and feel would be different.

About Webtreepro: The Webtreepro company is a franchise website builder which is in the forefront of (http://www.webtreepro.com/)franchise website development. The company has helped several businesses with brand management, and is credited with building effective content management systems for franchises.

For more information, please contact:

Information and Sales
866.426.0779
info@webtreepro.com

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The Webtreepro company is a franchise website builder which is in the forefront of franchise website development. The company has helped several businesses with brand management, and is credited with building effective content management systems for franchises.

Address :

Primero Systems, Inc.
PO Box 720490
San Diego, CA 72049, United States
921-720-490

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