Location of Things Market Robust Economic Growth to Continue in 2019

Location of Things (LoT) is a sub-category of Internet of things (IoT) a network of interconnected objects and devices, which can communicate with one another using various communications modes such as WiFi and Bluetooth. Location is an important attribute of the IoT, which helps devices communicate and comprehend to their physical location by using Bluetooth Low Energy (BLE) technology.

LoT has prominent potential in the market and is expected to grow in near future due to spurge in usage of location-based services. LoT helps to pin-point the location, which can be used to navigate, optimize routes, reduce theft by tacking & alerts, and increase in the customer engagement by sending push notification if they are in the vicinity. However, security and privacy is a noteworthy concern regarding LoT solutions.

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The commercialization of location-based services such as navigation and cab service and growth in adoption of IoT-based products & services drive the market growth. In addition, use of location-based applications by end users fuels the market. However, the security and privacy regarding the identity of the user is the foremost concern in the adoption of cloud retail. Surge in adoption of cloud technology, evolution of IoT, and high demand for real-time location analysis creates significant opportunities for the growth of the LoT market. However, privacy and security of user identity concerns is expected to hamper the market growth.

The market is identified by a stiff and edge-to-edge competition. The large players are adopting acquisition strategy to achieve competitive edge. For instance, Bosch Software Innovations GmbH acquired ProSyst GmbH on February 2016, which has led to improved integrated support for LoT for mobile devices.

The market for LoT is segmented based on location type, application, industry vertical, and geography. In terms of location type, it is divided into indoor and outdoor locations. Based on application it is classified into mapping & navigation, location-based customer engagement & advertising platform, location-based social media motoring, IoT asset management, and IoT location intelligence. As per industry vertical, it is categorized into banking, financial services, and insurance, aerospace & defense, healthcare, public sector, IT & telecom, retail, transportation & logistics, and others. By geography, it is studied across North America, Europe, Asia-Pacific, and LAMEA.

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Comprehensive analysis and profiles of the major market players such as Bosch Software Innovations GmbH, Google, Inc., IBM Corporation, Microsoft Corporation, ESRI Business Information Solutions, Inc., Qualcomm Technologies, Inc., Wireless Logic Inc., Ubisense Group PLC, Pitney Bowes Inc., and HERE Holding Corporation are also provided in this report.

Location Of Things Market Key Segmentation:

By Location Type

• Indoor
• Outdoor

By Application

• Mapping and Navigation
• Location-Based Customer Engagement and Advertisement Platform
• Location-Based Social Media Monitoring
• IoT Asset Management
• IoT Location Intelligence

By Industry Verticals

• Banking, Financial Services, and Insurance
• Aerospace & Defense
• Healthcare
• Public Sector
• IT & Telecom
• Retail
• Transportation & Logistics

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