Barcode Verifiers Market Poised to Growth By Keyplayers Cognex Corporation, Axicon Auto ID Ltd., Webscan, REA VERIFIER, Printronix, DigitalPersona, AIS, Stratix Corp., Microscan

Barcode verifiers are electronic devices used to measure the quality of a 1D, 2D, and Direct Part Mark (DPM) codes. Barcode verifier reads the barcode and performs a series of tests to examine the scan ability and quality of the barcode in comparison to the industry specification and standards. Any trade partner in the supply chain can use the barcode verifier to test the quality of the barcode.

Increasing growth of the consumer goods sector is expected to fuel growth of the global barcode verifiers market

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Barcodes have high application in the consumer goods sector. Barcode provides and unambiguous and universal identification for products. A barcode printed on the primary packaging of consumer goods provides important information about the product. There are many advantages associated with using barcodes for consumer goods such as that they allow faster listing of articles, facilitates accurate and faster billing at counters, increases visibility of products online, and others.

Barcode verifiers are used to ensure that the barcode is easily interpreted by any intermediate reader in the supply chain with low rate of error. A retailer can impose heavy penalties for barcodes that are not in accordance with the standards. Such penalties can affect the revenue generated for manufacturers by 2% to 10% cent. Thus, it is very important that barcodes comply with the predefined international standards. Measuring accuracy of a barcode is specified by some standards. ISO/IEC 15426-1 (linear) or ISO/IEC 15426-2 (2D) is the current international barcode quality specification standard.

North America is expected to be the largest region in the global barcode verifiers market over the forecast period. This is owing to high growth of the consumer goods sector in the region. Barcode verifiers are majorly used in the retail industry. Increasing growth of the consumer goods sector in the U.S. is expected to be one of the major driving factors for growth of the market. For instance, according to United States Census Bureau’s Annual Retail Trade Survey, the total sales of consumer goods through retail sector reached to US$ 4,856,334 Million in 2016 from US$ 4,725,993 Million in 2015. Thus, for smooth functioning of such a huge retail market demand for barcode verifiers is also expected to increase.

Barcode Verifiers Market: Competitive Landscape

Key players operating in the barcode verifiers market are Cognex Corporation, Axicon Auto ID Ltd., Webscan, REA VERIFIER, Printronix, DigitalPersona, AIS, Stratix Corp., Microscan, SSE Technologies, Oriental Speedv Code Tech &DEV, and RJS Technologies.

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