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Online marketing gets faster

10-18-2010 09:31 AM CET | IT, New Media & Software

Press release from: EXASOL AG

/ PR Agency: HBI GmbH
Nuremberg, Germany, 18 October 2010 – Technology company intelliAd has opted for EXASolution, the precise data warehouse from Nuremberg-based company EXASOL. intelliAd, based in Munich, provides software that clearly optimises online marketing activities for advertisers. EXASolution, the highly scalable database management system (DBMS), will allow for faster data evaluation and management in the future.

“Our previous system largely provided data on a daily basis,” says Tobias Kiessling, CTO at intelliAd. “With EXASOL’s innovative database we are now able to load and process data on an hourly basis. We can also perform complex calculations more precisely and thoroughly. This gives us a significant technological advantage over our competitors.”

EXASOL’s relational database solution is based on in-memory technology that greatly reduces the processing time for analytical queries. Data is provided in particular for intelliAd’s bid management tool, which manages and optimises SEM campaigns at the same time, and for extensive multi-channel analyses. EXASolution enables significantly shorter loading times, regardless of the data volume.

“We are very proud that we have been able to successfully demonstrate the capabilities and reliability of EXASolution to a new customer,” says Steffen Weissbarth, CEO of EXASOL. “Based on our high performance, highly scalable system, other products will be developed for intelliAd in the future such as the calculation of post-view factors in the context of multi-channel tracking and other innovative setting options for the intelliAd cookie filter.”

More EXASOL press releases can be found at:

EXASOL AG is a leading provider of next generation database management
systems (DBMS) for high performance data research and analysis. Thanks to its
optimum support of complex utilization profiles, the company's DBMS can be
used in all areas for enterprise data warehouse applications. EXASOL customers
gain a decisive competitive advantage through a high performance DBMS for
data analysis and decision support at optimal TCO. In 2004, EXASOL was awarded the
prestigious European IST Prize for its powerful product. Currently, EXASOL is the multiple
record-setter in the international TPCTM-H benchmark category, which is recognized
around the world as the performance test for data warehouse solutions.
For more information, please visit

Neumeyerstr. 48
90411 Nürnberg

Monika Götzmann
Tel: 0911 23991-300

Press contact
Antonia Contato
Tel: 089/993887-42

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