Backend Solutions for Television Broadcasters Market Growth Trends, Key Players, Competitive Strategies and Forecasts to 2026

The report "Backend Solutions for Television Broadcasters Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2026" gives complete assessment of the latest trends, challenges of market.
The objectives of this study are as follows:

• To define, describe, and forecast the "Backend Solutions for Television Broadcasters" market by type, application, component, delivery model, end user, and region
• To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and industry-specific challenges)
• To analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
• To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
• To forecast the market size of market segments with respect to the four key regions: North America, Europe, Asia, and the Rest of the World (RoW)
• To strategically profile the key players and comprehensively analyze their product portfolios, market positions, and core competencies

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Backend solutions for television broadcasters is a model or platform to provide web applications and television application developers with a way to link their applications to backend cloud storage. This platform offers features such as push notifications, user management, and integration with social networking services. The backend solutions for television broadcasters provide real-time data and reduces operational cost. It includes virtual collaboration capabilities that facilitate collaboration across organizations, from front end developers to backend IT integration.
The driving factor for backend solutions for television broadcasters market is the increasing need for flexible and technological superiority in television broadcasters. The backend solutions extract the server-side infrastructure. Backend solutions for television provide economical operations. Furthermore, the emergence of new applications and devices and the rapid developments in wireless network infrastructure fuels the market growth. However, the lack of awareness of backend solutions for television broadcasters hampers the growth of the backend solutions for television broadcasters market. Growing popularity of cloud-based backend solutions for television broadcasters is expected to create significant opportunities for the market.

The global backend solutions for television broadcasters market can be categorized based on component, delivery platform, content type, solutions, broadcaster type, and geography. The backend solutions for television broadcasters market can be segmented on the basis of component into cloud-based and service. The service component is further divided into professional services and managed services. Based on the delivery platform, the backend solutions for television broadcasters market can be classified into satellite broadcast, digital terrestrial broadcast, internet protocol television (IPTV), cable television broadcasting, and over the top television (OTT). The cable television broadcast delivery platform is estimated to account for the largest market share in 2018. Cable television broadcasting service providers are planning to provide VoD (video on demand) services to maintain their position in the global market. Additionally, the demand for satellite television broadcasting delivery platform is projected to gain significant market share over the estimated period. However, over the top (OTT) television delivery platform is expected to see high growth during the estimated period. The market can be segregated based on content type into live, recorded, and on-demand content. In terms of solutions, the backend solutions for television broadcasters market can be divided into content management, subscriber management, service management, deployment management, data transformation, database administration, data management, security management, storage management and others. In terms of broadcaster type, the market can be classified into public and private.

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Geographically, the global backend solutions for television broadcasters market can be segmented into Europe, Europe, Asia Pacific, Middle East & Africa and South America. North America dominates the market. Moreover, it is expected to expand rapidly during the forecast period. The North America television broadcasters market is dominated by the U.S. with a market share of more than 80%, in terms of revenue, as of 2017. The U.S. is predicted to hold its dominant position throughout the forecast period in the North America market. The European backend solutions for television broadcasters market is estimated to account for significant market share in 2018 due to early adoption and increase in popularity of television. Asia Pacific is anticipated to offer lucrative opportunities for backend solutions for television broadcasters. Cable television broadcasting in Asia Pacific is expected to contribute significantly over the forecast period. The backend solutions for television broadcasters have seen advancement as many electronics and semiconductor companies are developing cost-efficient hardware with higher power, more features, and capabilities.

Key players in the global backend solutions for television broadcasters market focus on launching new software solutions or platforms. For instance, in August 2017, Alpha Networks Inc., a telecommunications equipment company based in Taiwan, China introduced its next-generation platform for television broadcasters. This backend solution features an open content management system (CMS) or customer relationship management (CRM) architecture as a service business model. Moreover, it streamlines subscriber management and the delivery of different service offerings for on-demand and live content delivered over different networks with trouble-free deployment. Other key strategies followed by the vendors in the market are mergers and acquisition and partnerships.
Major vendors operating in the global backend solutions for television broadcasters market include Alpha Networks Inc., Zixi, LLC, Encompass Digital Media, Inc., Amazon Web Services, Edgeware AB, Odd Networks, Kaltura Inc. (Tvinci), GoAndroid.TV, and Recurly, Inc.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:
• Market segments and sub-segments
• Market trends and dynamics
• Supply and demand
• Market size
• Current trends/opportunities/challenges
• Competitive landscape
• Technological breakthroughs
• Value chain and stakeholder analysis
The regional analysis covers:
• North America (U.S. and Canada)
• Latin America (Mexico, Brazil, Peru, Chile, and others)
• Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
• Eastern Europe (Poland and Russia)
• Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
• Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:
• A complete backdrop analysis, which includes an assessment of the parent market
• Important changes in market dynamics
• Market segmentation up to the second or third level
• Historical, current, and projected size of the market from the standpoint of both value and volume
• Reporting and evaluation of recent industry developments
• Market shares and strategies of key players
• Emerging niche segments and regional markets
• An objective assessment of the trajectory of the market
• Recommendations to companies for strengthening their foothold in the market   

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