Automotive Pedestrian Protection System Market to Accrue Appreciable Share 2018 By Prominent Industry Vendors - Audi AG, BMW Group, Daimler AG, Ford Motor Company, General Motors, Magneti Marelli, Nissan Motor Corporation, Valeo, Volvo Cars

Automotive Pedestrian Protection System Market will witness over 10.5% CAGR to hit USD 3 billion by 2024. Increasing mobile phones usage during driving, reduced visibility at night, misjudgment while driving, and driver’s fatigue results in collisions. Increasing concerns regarding the growing number of road fatalities has led to increased deployment of automotive pedestrian protection system in vehicles. Moreover, usage of earphones by pedestrians while strolling on roads make them vulnerable to such incidences.

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Active technologies are expected to witness highest growth rate owing to the requirement to detect the human movement and warn the user or evade the accident through integrating with the steering control. This helps in eliminating the possibility of collision in time. Moreover, requirement to detect obstacles in bad lighting or steep turns is expected to provide strong growth prospects for automotive pedestrian protection system market through the forecast period.

European companies like Bosch and Continental have been continuously conducting research and development activities to invent advanced technologies related to pedestrian protection systems. In the recent years, the regulatory framework governing pedestrian protection systems has become stricter, on the grounds of which Bosch encompasses a cost-effective and safe electronic system in its portfolio, incorporated with an active impact protection system. Given that the current challenges related to sensor equipment have been encouraging industry giants to come up with highly advanced sensing systems, Continental has optimized interfaces and improved quality standards with the development of an acceleration satellite assisted scalable sensor system. Incidentally, this newly developed pedestrian protection system can be efficiently improved with the integration of pressure-based technology.

The electronic protection system provided by Bosch, for instance, delivers an effective method to reduce the impact of a collision on the pedestrian and engine components, representing the advancement of the automotive pedestrian protection systems industry. The system comprises peripheral sensors, located in the front part of a vehicle, and an airbag control unit for launching the airbags in the vehicle’s A pillars. On impact, actuators are triggered which can lift the engine hood within milliseconds and the pedestrian is allowed to collide against a more effective crumple zone, minimizing injury risks. As such, Bosch’s electronic protection system is cost-effective, active impact protection that also fulfills all the legal requirements associated with the automotive pedestrian protection systems market in Europe.

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Apart from automakers and their technology partners seeking to develop systems that make driving easier, governments around the world had also raised initial concerns regarding occurrence of pedestrian fatalities. Local authorities in the U.S. recently unveiled data which indicated the death of pedestrians has been rising nationwide, and the popularity of vehicles such as SUVs have influenced the rate of accidents. According to the data, the fatality of SUV-pedestrian collisions went up by 81% from 2009 to 2016 as compared to 46% for all vehicles, while for passenger cars the rate increased by 41% and 32% for trucks. The automotive pedestrian protection systems market has subsequently seen tremendous demand over the period, especially in passenger cars as the segment still accounted for the highest number of pedestrian deaths in the U.S.

The global automotive pedestrian protection systems industry has been able to capitalize on the advancing electronic control unit (ECU) technologies as well as accurate sensors, special cameras and innovative safety features. The rising disposable income of the working-class population has encouraged OEMs to incorporate safety systems into these vehicles, which generally come optional at additional costs, proliferating the automotive pedestrian protection systems market.

OEM contributed for the largest automotive pedestrian protection system market share in 2017 and is expected to witness significant gains at around 10.5% over the forecast period. Active safety technology is in its nascent stage and the technologies are robust providing efficient performance in unfavorable weather conditions. Long operational life and high requirement to ensure human life safety are expected to drive the segment growth.

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Some of the major automotive pedestrian protection system market participants include Audi AG, Autoliv Inc., BMW, Continental AG, Daimler AG, Denso Corporation, Ford, Motor Company, General Motors, Honda Motor Co., Ltd., and ZF Friedrichshafen AG. High product deployment demands owing to the increasing concerns regarding the frontal collisions, advancement in radar technologies and regulatory compliances will present favorable growth landscape through the forecast period.

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