Text Analytics market-IBM, Angoss Software, Basis Technology, Rapidminer, Opentext Corporation,SAS Institute, Clarabridge, , Attensity, SAP SE, ,Lexalytics

Text Analytics market:

Summary:Excellence consistency maintains by Garner Insights in Research Report in which studies the global Text Analytics market status and forecast, categorizes and Equipment market value by manufacturers, type, application, and region.

text Analytics market, by deployment model ( premises model & cloud based model ), by Application ( competitive intelligence, customer relationship management, fraud detection & brand reputation), by end user ( Fast Moving Consumer Goods (FMCG), Banking Financial Services and Insurance (BFSI), Health-care and Pharmaceuticals, Telecommunication, Government & retail)

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To measure the customer feedback, sentimental analysis, entity modeling, customer opinions & product reviews the unstructured text data is converted to meaningful data for analysis. Text Analytics involve the retrieval of information from the unstructured data & the process of proper structuring of the data to derive trends & patterns, evaluating & then interpreting the data. It uses many statistical & machine learning tools. Its function is to determine the keywords & category, tags available in different files & formats of the organization. With the help of extraction tools we do data mining by converting the unstructured data into meaningful data for analysis.

Text Analytics is very helpful in business organization to understand the complicated big data with difficult jargon's by use of various business intelligence tools. It summarize the text based data into charts & tables by use of data visualization technique.thus big organization don’t need to hire extra workers for understanding & analysis of data . text Analytics thereby help the companies to understand their customers better by understanding their demands, buying patterns by analyzing the data. Through different sources substantial amount of data is generated & when this data is analyzed in real time using cloud computing technology it empowers companies to forecast the future revenue or sales.

Key players:
IBM, Angoss Software, Basis Technology, Rapidminer, Opentext Corporation,SAS Institute, Clarabridge, , Attensity, SAP SE, ,Lexalytics

Market scenario:

The growing need for social media Analytics, predictive Analytics for businesses and the need for industry-specific applications as it allows users to perform categorization & quick data extraction & get the real time insights from the stored data. Demand for insights generated from social media content to build effective marketing campaign & enhancing the customers experience. Increasing adoption of of emerging technologies by large number of text Analytics vendors. Availability & adoption of text Analytics software by small-medium enterprises at the cheaper prices is also driving the market growth of the text Analytics market. Increasing  Adoption of cloud technology to reduce fraud, manage risk & plan effective marketing campaign. However, the people are very much unaware of this software . The cost of the software depends on the version & the category of the analysis thus the software becomes very expensive that restraints the text Analytics market. Even though text analysis is gaining prominence as a futuristic technology that could redefine business processes. Many emerging economies possess a huge potential for the expansion of the text Analytics market.

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Segmentation overview:

Text Analytics Market is segmented by deployment model, application & end user. Deployment model is sub-segmented as on premises model & cloud based model. Application is sub-segmented as competitive intelligence, customer relationship management, fraud detection & brand reputation. End user is sub-segmented as Fast Moving Consumer Goods (FMCG), Banking Financial Services and Insurance (BFSI), Health-care and Pharmaceuticals, Telecommunication, Government & retail.

Regional analysis:

The market is segmented on the basis of the geographies : North America (USA, Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia); South America (Brazil, Argentina, Columbia etc.) Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa).

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Reasons to Purchase Text Analytics Market Report:
1. Current and future of Text Analytics  market outlook in the developed and emerging markets.
2. Analysis of various perspectives of the market with the help of Porter’s five forces analysis.
3. The segment that is expected to dominate the Text Analytics  market.
4. Regions that are expected to witness the fastest growth during the forecast period.
5. Identify the latest developments,Text Analytics  market shares, and strategies employed by the major market players.

Besides, the market study affirms the leading players across the globe in the Text Analytics market. Their key marketing dispositions and advertising enterprise have been highlighted to offer a clear understanding of the Text Analytics market.

 

 

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