Italy Gift Cards Market Expected to Reach $84,369 Million, Globally, By Top Key Players: Amagroup S.r.l., Amazon.Com.Inc., Amilon Srl, Argentea S.r.l., Epipoli S.p.a., First Data Corporation, Ingenico Group, Prepay Technologies Ltd., SVM Global, and Vanti

Innovation in product offerings, surge in application areas among end users, rise in need for advanced promotional strategies, high adoption rate of smartphones, and development of the e-commerce & m-commerce industries boost the growth of the Italy gift cards market.

The Italy gift cards market was valued at $25,761 million in 2017, and is projected to reach $84,369 million by 2025, growing at a CAGR of 16.2% from 2018 to 2025. A gift card is a stored value card, which is utilized as an alternative for money at stores or businesses for purchases related to goods or services. Gift cards are also known as gift vouchers, gift certificates, and gift tokens, which are issued by a retailer or bank as a developmental strategy to promote a particular function. These cards can be used at a selected outlet or group of outlets depending on the issuing authority. Moreover, they serve as an enhanced version of paper gift certificates, which were earlier used for transaction purposes. The retail segment contributed the highest share in 2017.

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Gift card is an integrated payment solution developed to facilitate transaction at stores or businesses as an alternative to money. It is an advanced version of paper gift voucher that was earlier used to purchase products and avail various facilities. It establishes a medium that supports smooth and hassle-free purchasing procedure during entertainment, dining, retail purchases, convenience shopping, and others.

The growth of the Italy gift cards market is driven by factors such as innovation in products, high adoption rate of smartphones, and development of the e-commerce & m-commerce industries. Moreover, increase in popularity of these cards while traveling abroad is expected to boost the market growth in the future. In addition, increased spending capacity of consumers and flexibility associated with the use of these cards boost the growth of the market.

However, diverse types of fees associated with card transaction and lack of security measures as compared to credit or debit cards act as the major restraints of the market. On the contrary, high promotion and loyalty programs associated with gift cards are anticipated to fuel the consumption rate of gift cards among smartphone users, especially among online shoppers. This is anticipated to provide lucrative opportunities to the gift cards industry.

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The retail dominated the Italian gift cards market in 2017, accounting for around 72.08% of the overall market revenue. The corporate institutions segment is expected to witness highest growth during the forecast period, owing to rise in demand for gift cards in the corporate institutions. This is attributed to the fact that business organizations offer incentives to employees in the form of gift cards to appreciate their contributions and achievements. Furthermore, gift cards can be used more than once, due to their partial redemption option, wherein the remaining balance can be carried over for future purchases.

The key players of Italy gift cards industry profiled in the report include Amagroup S.r.l., Amazon.Com.Inc., Amilon Srl, Argentea S.r.l., Epipoli S.p.a., First Data Corporation, Ingenico Group, Prepay Technologies Ltd., SVM Global, and Vantiv (Worldpay).

Key Benefits forItaly Gift CardsMarket:

• This report provides an extensive analysis of the current trends, emerging estimations, and dynamics of the Italy gift cards market from 2018 to 2025.
• The key countries in all the majors regions are mapped based on their market shares.
• Porters five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier buyer network.
• A comprehensive analysis of factors that drive and restrict the growth of the Italy gift cards market is provided.
• An in-depth analysis of the Italy gift cards market helps to determine the prevailing market opportunities.

Table of Content:

Chapter: 1: INTRODUCTION

1.1. Report description
1.2. Key market benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

Chapter: 2: EXECUTIVE SUMMARY

2.1. Snapshot
2.2. CXO perspective

Chapter: 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. Porter's five force analysis
3.4. Market player positioning, 2017
3.5. Market dynamics

3.5.1. Drivers

3.5.1.1. Technological innovation in product offerings
3.5.1.2. Rise in adoption of gift cards by retail industry
3.5.1.3. High adoption rate of smartphones

3.5.2. Restraint

3.5.2.1. Dearth of security measures

3.5.3. Opportunity

3.5.3.1. Change in demographics

Chapter: 4: ITALY GIFT CARDS MARKET, BY FUNCTIONAL ATTRIBUTE

4.1. Overview

4.1.1. Market size and forecast

4.2. Open loop

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast

4.3. Closed loop

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast

Chapter: 5: ITALY GIFT CARDS MARKET, BY INDUSTRY VERTICAL

5.1. Overview

5.1.1. Market size and forecast

5.2. Retail

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast

5.3. Corporate institutions

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast

Chapter: 6: COMPANY PROFILE

6.1. AMAGROUP S.R.L.

6.1.1. Company overview
6.1.2. Company snapshot
6.1.3. Product portfolio

6.2. AMAZON.COM, INC.

6.2.1. Company overview
6.2.2. Company snapshot
6.2.3. Operating business segments
6.2.4. Product portfolio
6.2.5. Business performance

6.3. AMILON SRL

6.3.1. Company overview
6.3.2. Company snapshot
6.3.3. Product portfolio
6.3.4. Key strategic moves and developments

6.4. ARGENTEA S.R.L.

6.4.1. Company overview
6.4.2. Company snapshot
6.4.3. Product portfolio

6.5. EPIPOLI S.P.A.

6.5.1. Company overview
6.5.2. Company snapshot
6.5.3. Product portfolio
6.5.4. Key strategic moves and developments

6.6. FIRST DATA CORPORATION

6.6.1. Company overview
6.6.2. Company snapshot
6.6.3. Operating business segments
6.6.4. Product portfolio
6.6.5. Business performance
6.6.6. Key strategic moves and developments

6.7. INGENICO GROUP

6.7.1. Company overview
6.7.2. Company snapshot
6.7.3. Operating business segments
6.7.4. Product portfolio
6.7.5. Business performance
6.7.6. Key strategic moves and developments

6.8. PREPAY TECHNOLOGIES LTD.

6.8.1. Company overview
6.8.2. Company snapshot
6.8.3. Product portfolio
6.8.4. Key strategic moves and developments

6.9. SVM GLOBAL

6.9.1. Company overview
6.9.2. Company snapshot
6.9.3. Product portfolio
6.9.4. Key strategic moves and developments

6.10. VANTIV (WORLDPAY)

6.10.1. Company overview
6.10.2. Company snapshot
6.10.3. Operating business segments
6.10.4. Product portfolio
6.10.5. Business performance
6.10.6. Key strategic moves and developments

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