Wonderbra Launches New Padded Bra

Wonderbra, the brand renowned for cleavage, launched its latest traffic-stopping bra with its first ever 3D billboard poster. The billboard, unveiled in London at Waterloo station, was created to launch Wonderbra’s new padded bra - the Full effect.

The Full effect bra is designed to boost busts by up to two cup sizes, making it Wonderbra’s best cleavage enhancer to date. To give even more than the original Wonderbra oomph, a unique fan shaped padding has been developed to give enhancement from every angle creating a natural rounded 3D effect. To celebrate a pioneering new generation of bra design, a 3D billboard situated at Waterloo Road gave commuters the full Wonderbra experience. Featuring a model in the bra, the distinctive benefits can be seen through 3D glasses and can be seen online at www.wonderbra.co.uk.

Wonderbra UK spokesperson Martina Alexander said, “You can always rely on Wonderbra to give you an amazing cleavage but with the Full effect we wanted to take this to another dimension. This padded bra really does give you the full effect with an increase of up to two cup sizes that looks natural and is so light you hardly know you’re wearing it. As an iconic lingerie brand the 3D billboard is the perfect way to launch our new bra, really bringing to life the product’s benefits in a bold and exciting way.”

To celebrate the launch Wonderbra has also teamed up with Lucie Jones alongside Britain’s Next Top Model judge Grace Woodward and fashion designer Richard Sorger, for a competition to find three stylish girls to give their lifestyles a boost by offering them the chance to take part in one of three amazing experiences either as a fashion buyer, stylist or journalist.

Lucie Jones said “Because of X-Factor my career was given a real lift and it has enabled me to experience so many amazing things - now I’m really excited that thanks to Wonderbra, I can give other girls that same boost.”

For more information about the Full effect competition and to hear more from Lucie please visit www.wonderbrafulleffect.co.uk

For more information and 3D image please contact Wonderbra at wonderbra@iris-pr.com

Wonderbra is the home of the push bra, and the Wonderbra Girls. Wonderbra Full Effect combines super lightweight gel and air within fan-shaped padding to naturally enhance your bust from every angle, boosting you by up to two cup sizes. Features smooth microfibre cups, multiway straps and satin trims.

Britannia Wharf
Monument Road
Woking
Surrey
GU21 5LW

This release was published on openPR.