Press release
Digital Pulp Redesigns Mikimoto America Website
www.mikimotoamerica.com
Mikimoto (America) announced the launch of its newly redesigned website (www.mikimotoamerica.com) designed and developed by Digital Pulp. The new site reflects Mikimoto’s updated branding and offers an enhanced online shopping experience for one of the world’s premier luxury brands.
The site replicates Mikimoto’s exclusive in-store brand experience in the online space. At the forefront is the luxurious Mikimoto product – pearl necklaces, bracelets, earrings and rings – that are created from the top 5% of all the cultured pearls in the world.
The creative strategy behind the redesign rests on the rich heritage and commitment to quality of Kokichi Mikimoto, founder of the company. For Mikimoto enthusiasts, the site offers information on the philosophy, founder and history of cultured pearls. Pearl aficionados can learn about the evolution of Akoya and South Sea pearls, which is synonymous with the evolution of the Mikimoto brand.
The technology behind the site positions Mikimoto for the digital future. The site uses AJAX and DHTML rather than Flash, so that features like the new sliding menus and zoom/click/drag function for individual products display properly on the iPhone, iPad and in other modern browsers. The online shopping experience also includes one-page checkout and social sharing features.
“This new website reflects the timeless beauty and unmistakable mark of quality that is Mikimoto,” says Meyer Hoffman, Chief Operating Officer of Mikimoto (America). “Our customers can gather in-depth information about their favorite piece of jewelry and enjoy a more engaging experience of the brand.”
The new site displays over 200 products in a variety of price ranges and product categories, including Mikimoto’s newest introductions and a special selection of one-of-a-kind jewelry.
“When you have a product as exquisite at Mikimoto pearls, the digital experience needs to do more than just sell product - it must reflect the quality of the brand and delight the discerning eye of the potential customer. We believe this site accomplished that, and much more,” says Gene Lewis, Digital Pulp Creative Director and Co-Founder.
About Mikimoto
Mikimoto (America) Co., Ltd. is the American subsidiary of K. Mikimoto & Co., Ltd., the world-renowned Japanese jewelry company. In 1893, company founder Kokichi Mikimoto was the first person to develop a technique for the cultivation of pearls and the business remains the world leader in cultured pearls of the highest quality. For more information and store locations please visit www.mikimotoamerica.com.
About Digital Pulp
Digital Pulp, Inc. is an independent, New York-based interactive web development and marketing agency. Founded in 1996, their client roster includes Lancome, Redken, Bausch & Lomb, Continental Airlines and Shu Uemura, among others. Visit: www.digitalpulp.com.
Digital Pulp
220 E. 23rd St
New York, NY 10010
Pauline Waller
Marketing Director
212-679-0676
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