Hearing Aids Market Technologically Advanced and Customizable Hearing Aids Fuel the Growth 2018: Sonova Holding AG, Sivantos Inc., Cochlear Ltd., SeboTek Hearing Systems, LLC, Oticon A/S, Zounds Hearing Inc, MED-EL, Sonic Innovations Inc., GN Hearing and

Technologically advanced devices with additional features, which in turn is projected to support growth of the hearing aids market over the forecast period.

Major players such as Sivantos Inc., Sonova Holding AG are focusing on product development and innovation to expand their sales network in emerging economies. For example, Sivantos Inc. has launched products with features such as Bluetooth connectivity, slick design, binaural listening technology, and customizable size as per user need. Also, in case of in-the-ear type of hearing aids, they provide features such as noise cancellation, vent for optimal ear ventilation.

There are some restraining factors leading to gap between need and supply of hearing aids. These include lack of awareness in emerging countries about technologically advanced hearing aids, high cost of hearing aids specifically of digital type of hearing aids, lack of healthcare infrastructure in rural areas of emerging economies.

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Various major players operating in the hearing aids market are focusing on product diversification and customization for increasing their sales growth. Also, companies are continuously working on product development and advancement to cater to the need and requirement of the users.

Advertisements about product features and controlling of cost of hearing aids through R&D activity will help manufacturers to tap major market share in the emerging economies. Moreover, increasing population and rising incidences of hearing loss, especially in emerging economies is expected to drive growth of the global hearing aids market.

Continuous innovation and product development by manufacturers expected to fuel the growth of hearing aids market

The companies like Sivantos Inc. and William Demant Holding A/S are focusing on product development and innovation, as a part of this Sivantos Inc. has recently launched their new hearing aids brand Signia, which provide advanced hearing solutions, customizable aids and have discreet appearance and wireless connectivity to phone and TV features.

Some major players hold largest market share of hearing aids market are Sonova Holding AG, Sivantos Inc., Cochlear Ltd., SeboTek Hearing Systems, LLC, Oticon A/S, Zounds Hearing Inc, MED-EL, Sonic Innovations Inc., GN Hearing and William Demant Holding A/S.

The companies are also trying to establish control on retail chains to robust their product sale and supply the product directly to end user. In the year 2015 William Demant Holding A/S acquired Audika, which is the largest hearing aid dispensing chain in France.

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Detailed Segmentation:

Global Hearing Aids Market, By Technology:
Conventional Hearing Aid
Digital Hearing Aid

Global Hearing Aids Market, By Product:
Behind the Ear Hearing Aids
Receiver in the Ear Hearing Aids
In the Ear Hearing Aids
Completely In the Ear Hearing Aids
In the Canal Hearing Aids

Global Hearing Aids Market, By Geography:
North America

North America Hearing Aids Market, By Technology:
Conventional Hearing Aid
Digital Hearing Aid

North America Hearing Aids Market, By Product:
Behind the Ear Hearing Aids
Receiver in the Ear Hearing Aids
In the Ear Hearing Aids
Completely In the Ear Hearing Aids
In the Canal Hearing Aids

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