Plasticizers Market 2019 Demand by Leading Key Players Arkema S.A., BASF SE, Daelim Industrial Co. Ltd., Dow Chemical Company, LG Chem Ltd., Evonik Industries AG

Global plasticizers market is expected to reach $18,538 million by 2022, from $15,179 million in 2015, growing at a CAGR of 2.9% from 2016 to 2022. Plasticizers are polymer additives meant for improving flexibility, softness, workability, and volatility of the plasticized materials. They may be internal or external based on the kind of modifications done to the materials to which they are added. Furthermore, external plasticizers can be grouped into primary and secondary.

Primary plasticizers cause elongation & increased softness of the materials, while secondary plasticizers have limited compatibility with polymers and are used in combination with other plasticizers. Plasticizers are available as different types in market among which phthalates, terephthalates, epoxies, and aliphatics are highly adopted.
Key leading players operating in plasticizers industry are Arkema S.A., BASF SE, Daelim Industrial Co. Ltd., Dow Chemical Company, LG Chem Ltd., Evonik Industries AG, ExxonMobil Chemical, Eastman Chemical Company, Ineos Group, and UPC Group.

Other players in the value chain include Adeka Corporation, Aekyung Petrochemical Co. Ltd., Blue Sail Chemical Group, Clariant International Ltd., Grupa Azoty S.A., Nan Ya Plastics Corporation, Orica Ltd., Sasol Ltd., Teknor Apex, Amines & Plasticizers Ltd., Ferro Corporation, KLJ Group, Varteco Quimica Puntana S.A., NAPHTACHIMIE, Deza a. s., and Perstorp Company.
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The global plasticizers market is driven by rise in demand for flexible PVC in different applications, increase in adoption of non-phthalate & high molecular weight phthalate plasticizers, and growing packaging industries. Asia-Pacific dominates the market, in terms of volume & growth, due to massive demand and production in China as well as high developing rate of the market in India & other countries. Strict regulatory bans on some of the phthalates and toxicity of PVC limit the market growth. Continuous innovation in plasticizers resulting in generation of its bio-derived type and R&D activities for producing new applications by different market players are projected to provide numerous opportunities for development of the plasticizer market.

The global plasticizer market is segmented on the basis of type, application, and geography. Based on type, the market is categorized into phthalates, terephthalates, trimellitates, epoxides, phosphates, sebacates, extenders, aliphatic dibasic esters, and others. According to application, it is divided into flooring & wall, film & sheet coverings, wires & cables, coated fabrics, consumer goods, and others (medical, sports, & adhesive & sealants applications). Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global increment in economic growth rate is expected to lead to increase in the disposable income and improvement in lifestyle, facilitating luxuries of the population. This in turn may result in increase in sales for end-use commodities of plasticizers such as cars, electronic equipment, packaged food, toys, personal care products, and others.

Porter’s Five Forces Analysis

The plasticizer market consists of its different types, with phthalates segment occupying the maximum market share. Thus, several types of acids and alcohols are utilized as raw materials for manufacturing plasticizers. The aforementioned facts indicate prevalence of high product differentiation in the plasticizers industry leading to high switching cost. Presence of large number of domestic and international raw material suppliers lowers their bargaining power. The threat of forward integration from suppliers is moderate in the market, as there are few players who supply raw materials and process it for end use in the industry such as BASF SE. Thus, considering these factors, the bargaining power of suppliers is high and is expected to remain the same during the forecast period.

Asia-Pacific leads the market, accounting for more than half of the global plasticizers market share, both in terms of value and volume, and is expected to retain its position ahead as well, owing to high growth rate of end-use industries. Asia-Pacific is the fastest growing region, with highest CAGR, in terms of both value and volume. Furthermore, the market is analyzed on country level too.

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China accounted for the highest market share in the Asia-Pacific plasticizers market, with $3,398 million in 2015, and is expected to reach $4,292 million by 2022, growing at a CAGR of 2.9%.

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