Press release
New to the Medik8 Beta Range – The Anti-Acne Kit
The Medik8 “beta” range is constantly evolving, with 2010 proving to be a pivotal year in the maturing of this award-winning line for problem skin. September 2010 sees the launch of the brand new Anti-Acne Kit. Combining state of the art formulations with on the pulse market focus, Medik8 have designed two unique products to create a convenient dual treatment pack.The Anti-Acne Kit includes two products namely, betaGel™ and betaRecovery™ which work both separately and in combination to provide complete and rapid spot healing. betaGel™ eradicates spots and blemish-induced redness. It is intended for daily use and suitable for regular re-application, with none of the side effects often witnessed in typical anti-blemish treatments. betaRecovery™ is a potent masque-like paste for overnight application. An emergency detox for the skin, this purifying product is perfect for use before an important occasion to enable a speedy recovery from unwanted breakouts.
betaGel™ contains azelaic acid and salicylic acid to deep-cleanse and remove dead skin cells and excess oil from the pores. The removal of the main spot-causing factors has immediate and long-term benefits for the skin, not only reducing inflammation and redness quickly but also lowering bacteria levels to prevent future spots. Soreness and irritation are soothed and rosemary oil harnesses powerful antioxidant properties to fight free-radical damage.
The addition of niacinamide alleviates the dryness frequently experienced after using spot treatment gels, retaining essential moisture so the area remains hydrated and supple.
The lightweight texture of the betaGel™ ensures it can be applied invisibly underneath make-up and continually throughout the day, with no flaking or peeling.
-Ends-
Note to editors:
Medik8 is the skincare brand of UK biotechnology company Pangaea Laboratories Ltd.
Founded in 1999 by pharmacologist Elliot Isaacs, Pangaea has always maintained high standards of scientific research, and all their products are developed with the aim of delivering cutting edge cosmetic technology to the public.
Other products in the “beta” range include: betaCleanse (cleanser), βlue Aox (antioxidant), betaMask (mask), betaClarify (post extraction solution), Hydr8 Beta (hydrator out in Q4 2010)
Medik8 is the skincare brand of UK biotechnology company Pangaea Laboratories Ltd.
Founded in 1999 by pharmacologist Elliot Isaacs, Pangaea has always maintained high standards of scientific research, and all their products are developed with the aim of delivering cutting edge cosmetic technology to the public.
Other products in the “beta” range include: betaCleanse (cleanser), βlue Aox (antioxidant), betaMask (mask), betaClarify (post extraction solution), Hydr8 Beta (hydrator out in Q4 2010)
Medik8
52 Crewys rd
London
NW2 2AD
Francesca Cradduck
francesca@pangaea.co.uk
www.medik8.com
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