Indoor Location-based Services Market Size (Value & Volume), Future Trends, Opportunities and Sales Channels, Forecast 2026

The report "Indoor Location-based Services Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026" gives complete assessment of the latest trends, challenges of market.

The objectives of this study are as follows:

• To define, describe, and forecast the " Indoor Location-based Services" market by type, application, component, delivery model, end user, and region
• To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and industry-specific challenges)
• To analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
• To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
• To forecast the market size of market segments with respect to the four key regions: North America, Europe, Asia, and the Rest of the World (RoW)
• To strategically profile the key players and comprehensively analyze their product portfolios, market positions, and core competencies

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Location-based services (LBS) are also known as location services, or indoor location-based services, or mobile location-based services/wireless location services. LBS is a ground breaking technology that provides information about ‘where’ the user is. The data is provided based on the geographical location of the user. This technology is having a great impact on the world currently and is changing the way of living and doing businesses. Businesses now have knowledge about the physical position of a user at any point of time. Location-based services technology allows users to use services that are mainly provided based on their geographic location or position. This is anticipated to present significant opportunities to service providers.  

Location-based services, such as location-based marketing and advertising and location-based social networking, navigation, and tracking, are being widely used by many people around the globe. About three quarters of smartphone device owners are active users of location-based services. The indoor location-based services market is expected to expand at a rapid pace in the coming years. However, compared to other areas of the location-based services, the indoor location-based services market is still in its initial stages. People spend most of their time in offices, homes, and generally indoors. Indoor location-based services contribute minimally to the overall location-based services market in terms of revenue. This is due to some challenges that still remained to be addressed. Indoor positioning, accessibility to indoor maps, and associated privacy concerns are some of the key challenges of the indoor location-based services market.
The indoor location-based services market is estimated to expand in the coming years. The indoor location-based services market is expected to be driven by the introduction of connected smartphones by original equipment manufacturers (OEMs) and increase in the number of advanced applications for connected devices. Indoor location-based services use geographical information system (GIS) technology to find places and directions and to obtain navigation information and traffic updates. Moreover, these services are used for attaining information regarding the location of local events, promotional campaigns, and infotainment. The usage of location-based services is likely to improve marketing effectiveness and increase customer support services and delivery services such as food delivery, parcel or courier delivery services.
Indoor location-based services such as tracking and indoor navigation still have to take care of both technical and non-technical issues. Due to this, these services have not yet gained momentum. Dependability and availability of indoor positioning technologies, readiness of up-to-date indoor maps, and confidentiality concerns related to location information are some significant challenges to their development. The position of a device user is determined directly by the smartphone of the user, which could also turn into a safety issue.

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The indoor location-based services market is regulated by various security compliances in most regions in order to prevent the misuse of information. Industry players, such as online retailers, who provide location-based information have to follow standards laid down by local regulating agencies. Indoor navigation with automatic positioning is normally used as a client-based application.
The global indoor location-based services market is expected to expand at a robust pace in the near future. North America is likely to be a dominant region of the market, owing to the presence of a large number of service providers in the region. The indoor location-based services market in Asia Pacific is expected to expand at a rapid growth rate, owing to a rapid increase in the use of location-based services and applications in sectors such as retail, transportation, logistics, etc. across the region. Expansion in the retail sector in Asia Pacific has facilitated the implementation of location-based systems. This is a key driver of the indoor location-based services market in the region.
Key players in the indoor location-based services market are focusing increasingly on research and development of the technology in order to upgrade existing systems with advanced features. Key players operating in the indoor location-based services market include Cisco, Google, IBM, Microsoft, Oracle, TomTom, Apple , Ericsson, Qualcomm, Pitney Bowes, and infsoft GmbH.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
• Market segments and sub-segments
• Market trends and dynamics
• Supply and demand
• Market size
• Current trends/opportunities/challenges
• Competitive landscape
• Technological breakthroughs
• Value chain and stakeholder analysis
The regional analysis covers:
• North America (U.S. and Canada)
• Latin America (Mexico, Brazil, Peru, Chile, and others)
• Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
• Eastern Europe (Poland and Russia)
• Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
• Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
• A complete backdrop analysis, which includes an assessment of the parent market
• Important changes in market dynamics
• Market segmentation up to the second or third level
• Historical, current, and projected size of the market from the standpoint of both value and volume
• Reporting and evaluation of recent industry developments
• Market shares and strategies of key players
• Emerging niche segments and regional markets
• An objective assessment of the trajectory of the market
• Recommendations to companies for strengthening their foothold in the market   

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