Microsoft, Hewlett Packard Enterprise, Amazon Web Services, IBM, Google, Oracle, Rackspace, Dropbox, AT&T Profiled in Cloud Storage Market Research Report

North America holds the highest share in the cloud storage market owing to technological investments and huge investments in R&D for cloud-based solutions, early adoption of new technologies, and advanced IT infrastructure. Moreover, cheap and easy storage options result in the rapid industrial development. Asia Pacific is the fastest growing region due to the high adoption rate of hybrid cloud storage, increasing usage of cloud-based application, and increasing need for enterprise storage of data.

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The increasing demand for big data storage also boosts the cloud storage market growth. Companies need to store huge data and cloud-based services provide a reliable platform for the storage of data. The penetration of mobile and wireless networks further drives the need for enterprise mobility. Employees are adopting flexible work environment by working from home and working while traveling, accelerating the cloud storage market as it connects the out-of-office workers to the enterprise environment.

Due to the ease of deployment of cloud storage solutions, various small and medium enterprises are adopting the cloud storage medium. It saves machine installation costs, reduces energy consumption, stores and manages a huge amount of data, allows easy accessibility, and is readily accepted in the industry, accelerating the cloud storage market demand. The increasing cloud storage adoption system has resulted in a higher demand for gateways. Gateways are joined on the customer premise, linking the remote cloud to local applications. This results in a lesser storage space, reduces operational costs, and results in the rapid growth of the cloud storage market.

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The cloud storage market is segmented on the basis of solution, services, deployment model and vertical. The deployment model consists of private, public, and hybrid. Private cloud technology is used for personal usage as well as for private companies as it provides higher data security and manages huge amounts of administrative data. Public type allows authorized users to access information through the internet.

Cloud storage market on the basis of industry vertical is segmented into BFSI, consumer goods, retail, healthcare, education, government, manufacturing, telecommunication, and entertainment. Banking institutions are using cloud technology to respond to the changing industry demand, providing faster server development, transparent usage billing method, and on-demand disaster recovery services.

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The main players operating in the cloud storage market include Microsoft Corporation, HP Enterprise Company, Amazon Web Services, IBM Corporation, EMC Corporation, Google, Oracle Corporation, Rackspace Hosting, SkyDrive, Dropbox, and AT&T.

Key industry players come up with various strategies and are investing heavily in the R&D to improve their performance. Major strategies adopted by the companies involve mergers, acquisitions, and partnerships to maintain their market share. For instance, in September 2016, Google teamed up with cloud company box to sell more Google applications for the work.

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