Smart Speaker Market Research Report by Top Key Players Amazon.com, Inc., Apple, Inc., Alibaba Group, Alphabet Inc. (Google Inc.), Sonos, Inc., Bose Corporation, Xiaomi

Smart speaker is a speaker that can be activated by an intelligent virtual personal assistant. Any consumer majorly uses this device to listen to music and ask questions related to any problems, and control smart home devices. The smart speaker market has witnessed significant growth over two years, since its inception, owing to increase in technological awareness and rise in usage of smart home devices.

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This report gives an in-depth research about the overall state of Smart Speaker market and projects an overview of its growth market. It also gives the crucial elements of the market and across major global regions in detail. Number on primary and secondary research has been carried out in order to collect required data for completing this particular report. Sever industry based analytical techniques has been narrowed down for a better understanding of this market.

Market Segment by Key Players, this report covers: Amazon.com, Inc., Apple, Inc., Alibaba Group, Alphabet Inc. (Google Inc.), Sonos, Inc., Bose Corporation, Xiaomi, Samsung Electronics Co. Ltd., and Baidu Inc. and Plantronics, Inc.

Advancement in microphones, automated speech recognition technology, and natural language processing (NLP) help the smart speakers to identify and process the voice command of the user with utmost precision. Amazon offers Amazon Echo powered by virtual assistant known as Alexa and Google provides Google Home powered by virtual Google assistant. These dominate the smart speaker market in terms of value and volume. The other players operating in this market include Apple, Alibaba, Sonos, and others.

There is an increase in the purchase of smart speakers owing to the rise in technological awareness among the consumers. Amazon Echo is projected to continue to evolve with integration of more skills and features and would reach to even more customers in the near future. Thus, continuous advancement of smart speakers and its expansion in various regions around the globe are expected to boost the growth of the market during the forecast period.

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The report segments the smart speaker market based on type of intelligent virtual assistant, end user, price, distribution channel, and region. According to intelligent virtual assistant, it is divided into Amazon Alexa, Siri, Cortana, Google Assistant, AliGenie, Xiaomi Al assistant, and others (DuerOS, SKT NUGU, Naver Clova, and Kakao i). By end user, the smart speaker market is bifurcated into personal and commercial. Based on price, it is segmented into low ($0 to $100), mid ($101 to $200), and premium (above $200).

Smart Speaker Key Market Segments:

By Intelligent Virtual Assistant
• Amazon Alexa
• Google Assistant
• Siri
• Cortana
• Others (AliGenie, Xiaomi Al Assistant, DuerOS, SKT NUGU, Naver Clova, and Kakao)

By End User
• Personal
• Commercial

By Distribution Channel
• Online
• Offline

Table of Content
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. Porters five forces analysis
3.3.1. Moderate to High bargaining power of suppliers
3.3.2. Moderate-to-high threat of new entrants
3.3.3. High threat of substitutes
3.3.4. Moderate to high intensity of rivalry
3.3.5. Moderate to high bargaining power of buyers
3.4. Market share analysis (2017)
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Proliferation of smart home devices.
3.5.1.2. Increasing demand for multifunctional devices.
3.5.1.3. Rise in disposable income and greater inclination towards technological products among millennials
3.5.2. Restraint
3.5.2.1. Privacy and security concern
3.5.2.2. Localization of languages
3.5.3. Opportunities
3.5.3.1. Establishment of 5G infrastructure
3.5.3.2. Advancement of Natural Language Processing (NLP)

CHAPTER 4: SMART SPEAKER MARKET, BY INTELLIGENT VIRTUAL ASSISTANT
4.1. Overview
4.2. Amazon Alexa
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. Google Assistant
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country
4.4. Siri
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market analysis, by country
4.5. Cortana
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast, by region
4.5.3. Market analysis, by country
4.6. Others
4.6.1. Key market trends, growth factors, and opportunities
4.6.2. Market size and forecast, by region
4.6.3. Market analysis, by country

CHAPTER 5: SMART SPEAKER MARKET, BY END USER
5.1. Overview
5.2. Personal
5.2.1. 5.2.1 Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. Commercial
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country

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