Press release
The SLS AMG has landed!
Official launch of the new Mercedes-Benz SLS AMG in SingaporeSingapore - The SLS AMG made its much anticipated debut in Singapore at the Goodwood Park Hotel yesterday. The ultra-exclusive group of distinguished guests were the first to catch a glimpse of the iconic super sports car in passionate Le Mans red paintwork.
“We are extremely pleased with the overwhelming response and interest the SLS AMG had garnered in Singapore and worldwide. This supercar has set yet another unrivalled benchmark for the entire motoring industry,” commented the President and CEO of Daimler South East Asia, Mr Wolfgang Huppenbauer.
He further added “Launching the SLS AMG at this particular time is most befitting as we are about to welcome the Formula One race back to Singapore for the third time. The SLS AMG is the most spectacular and powerful Official F1™ Safety Car of all time. The job of the new Mercedes-Benz SLS AMG is to ensure maximum safety in Formula One. Needless to say, it takes a leader to lead the pack!”
Guests were pampered with the best of Japanese cuisine by Tatsuya where the freshest sea produce were hand-picked and flown in specially, by the renowned chef-proprietor, directly from Tokyo.
The Mercedes-Benz SLS AMG integrated marketing campaign – a league of its own.
With the launch of the new Mercedes-Benz SLS AMG, the birth of a legend un-folds. Hinging on the message of “Born to Fascinate”, Mercedes-Benz Singapore kicked off a multi-faceted integrated marketing campaign to introduce this super sports car to car enthusiasts and lovers of beauty and fine art.
“No words can describe how breath-taking and inspiring this iconic masterpiece is. The specially selected creative channels served as excellent avenues to accentuate the beauty of this car. We are certain that the special wrap of the SLS AMG on the main dailies will occupy a very important position in the homes and offices of the readers,” remarked Mr Gilbert Kwek, Vice President, Sales and Marketing of Mercedes-Benz Singapore.
Mercedes-Benz Singapore is the official passenger car dealer offering a wide range of new cars and high end luxury vehicles. Visit our car showrooms and auto service centers across Singapore.
Local Contacts
Laura Schleser - Low
Alternative Communications and Media Relations
Tel: +65 6849 8582
Fax: +65 6849 8481
Email: laura.schleser-low@daimler.com
http://www.mercedes-benz.com.sg
Daimler South East Asia Pte. Ltd.
Mercedes-Benz Singapore
3 Temasek Avenue
#29- 01 Centennial Tower
Singapore 039190
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