EloQ Communications established as independent marketing agency in Vietnam
As Vero IMC, the agency specialized in working with overseas companies doing business in Vietnam, including such diverse clients as Rakuten Viber (Japan, Luxembourg), PropertyGuru (Singapore), Cargill (US), The Association of Boarding Schools (US), Merck (Germany), and Nok Air (Thailand). International clientele remains a major focus for EloQ, but the agency is also seeking to expand its connections throughout Asia in order to head more regional campaigns for both Vietnamese and foreign companies.
“We’re excited to go out on our own and re-define ourselves,” says EloQ founder Clāra Ly-Le, who has headed the agency for 3 years. “It gives us a further opportunity to build our own network and re-define what this agency will be. By making Vietnam our home base, we can show clients that we’re not just another international agency, but one that’s keenly aware of how best to operate within the social and cultural fabric of Vietnam. At the same time, we will maintain our reputation for honest and original campaigns in line with international marketing standards.”
The new name follows from this mission. Pronounced ‘eh-lok’, it is a shorter, catchier form of “Eloquent,” defined by the Oxford English Dictionary as “giving a clear, strong message.” It emphasizes EloQ’s goal of using superior communication skills and local market literacy to represent their clients in a way that is both faithful to their branding and fluent in the local style.
Ly-Le says that EloQ Communications will offer both public relations and marketing services, distinguishing between two concepts that are often conflated in Vietnam. While marketing is geared towards brand awareness, loyalty, and conversion (sales), PR is all about creating an image and maintaining a positive reputation.
“Vietnam has rapidly become a major business hub of Southeast Asia, and I want us to represent what’s best about doing business here,” Ly-Le says, outlining a promising future for her agency. “By bringing in our ‘glocal’ focus and dedication, we are able to coordinate regional campaigns, strengthen our clients’ presence, and uphold their reputations in the market. We aim to serve everyone from large multinationals to startups and nonprofits with the same level of energy, commitment, and integrity. We believe that everyone deserves to have a clear voice, which is what inspired our choice of a new name.”
Founded in 2018, EloQ Communications is an independent communications agency which acts as its clients’ eyes, ears, and voice in Vietnam. Combining local expertise with a global perspective, EloQ works with Foreign and Vietnamese companies of all sizes and industries to enhance their images and extend their reach in the Vietnamese market.
EloQ strives to be modern, transparent, forward-thinking, and flexible in its range of integrated services, which include B2C & B2B PR, Corporate Communications, Media Training, Content and Storytelling, Social Media Management, Community Management, Digital Strategy, and Influencer Marketing. For more information, please visit www.eloqasia.com.
18A Nam Quoc Cang, District 1, Ho Chi Minh, Vietnam
Contact person: Duy Ly (firstname.lastname@example.org)
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release EloQ Communications established as independent marketing agency in Vietnam here
News-ID: 1462435 • Views: 361
More Releases from EloQ Communications
Webinar on “new public after pandemic” attracts attention of Vietnamese PR p …
On June 4, 2020, Dr. Clāra Ly-Le, Managing Director of the marketing communications agency EloQ Communications, took part in a webinar held by the Vietnam Public Relations Network (VNPR). With the participation of guest speakers who are top experts in the field, the communications forum has captured the attention of many interested viewers. As the effects of the Covid-19 wanes and the time of social distancing comes to a halt,
EloQ Communications to launch pro bono consulting support for start-ups and SMEs
Ho Chi Minh City, Vietnam - EloQ Communications, launches free consultation service for start-ups and SMEs. This new service aims to help companies identify marketing and communications opportunities to promote business within their budget. The service is suitable for Vietnam-based companies or international companies who wish to operate in Vietnam market. This is a pro bono program dedicated by EloQ Communications, and will be sustained throughout 2020 to help start-ups
EloQ Communications MD to speak at PRCA Virtual International Summit
Ho Chi Minh, VIETNAM - Dr. Clara Ly-Le, managing director of Vietnam-based EloQ Communications, has been invited to speak as a keynoter at PRCA Virtual International Summit. The summit aims to give anyone in the global public relations (PR) and communications industry the opportunity to learn from and connect with PR leaders from around the world. The event will kick off on May 20-21, 2020. The summit's central theme is what
EloQ Communications introduces express press release service, with distribution …
Ho Chi Minh, VIETNAM - EloQ Communications, a leading public relations and integrated marketing agency based in Ho Chi Minh City, Vietnam, announced its new express press release distribution services. The service covers distribution to not only Vietnam but also other Southeast Asia markets and more. Aside from providing top-rated communications solutions for a wide range of clients, EloQ also focuses on outside-the-box thinking that it takes to get noticed in
More Releases for Vietnam
Vietnam automobile lubricant market beckons
With automotive lubricant demand rising from 2.6 million liters (in 2015) to 4.1 million liters (in 2021), global and regional manufacturers are taking notice of the Vietnam market. How can brands win in this market? Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his insights on key trends in the Lube Report Asia magazine. With many players competing in the Southeast Asia market for motorcycle lubricants, leaders will
Agrochemicals Market in Vietnam
ReportsWorldwide has announced the addition of a new report title Vietnam: Agrochemicals: Market Intelligence (2016-2021) to its growing collection of premium market research reports. The report “Vietnam: Agrochemicals: Market Intelligence (2016-2021)” provides market intelligence on the different market segments, based on type, active ingredient, formulation, crop, and pest. Market size and forecast (2016-2021) has been provided in terms of both, value (000 USD) and volume (000 KG) in the report. A
Environmental disaster in Vietnam
In Vietnam occurred the biggest environmental disaster since the deployment of Agent Orange by the Americans during the Vietnam War. It happened almost unnoticed by the world while Europe was busy with the refugee crisis and America with the forthcoming presidential elections of the USA. The perpetrators of the environmental disaster come from abroad and are supported by the Vietnamese politicians, similar as it was happen at the Vietnam War. "
Tourists killed in Vietnam
Vietnam belongs for tourists to the most popular and safest travel destinations in the world, as long as one can believe officially widespread reports. However, this information may not been longer current since a long time. More and more tourists in Vietnam were killed at criminal offenses as well by tragic accidents. These accidents occur mostly due to insufficient checking for compliance with statutory safety regulations by the Vietnamese authorities.
Booming Tourism Sector in Vietnam
RNCOS has recently added a new Market Research Report titled, “Booming Tourism Sector in Vietnam” to its report gallery. Vietnam has become one of the most popular tourist destinations in the South-east region. The country’s tourism industry has been growing unprecedentedly over the past few years with rising domestic as well as international tourists. The travel & tourism industry accounted for 10% of the GDP in the Vietnamese economy during
35 Years Service in Vietnam
Vietnam’s leading mutual marine insurer, the West of England, in conjunction with VINARE, held a conference for an unprecedented gathering of 130 senior members of the country’s shipping and insurance industries to celebrate its 35th anniversary of providing services to Vietnam’s shipowners last month in Nha Trang. The event featured updates on market conditions and industry developments by several members of the West of England’s management and by leading members of