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Global Loyalty Management Revenue Market Was Valued At 1993.84 M USD In 2017
Loyalty management deals with designing of rewards to consumers for past purchase as well as provides them incentives with an objective to make future purchase. Rewards program aims at providing strong value to the customers followed by improved customer penetration, cross selling and retention. A loyalty management system consists of operational parameters which include funding options, program design and transaction types among others. In addition, it also includes various value parameters such as redemption thresholds, redemption options and earn rates. Many organizations are focusing on spending on loyalty programs owing to their offerings. The offerings include expansion of coverage to daily consumer spending, innovative rewards leading to an increase in scope for consumer response and retention followed by collaboration opportunities for enhanced services .Loyalty management software tools basically aims at building successful loyalty program for business and individual customers. Key enterprises are focusing on implementing these tools with an objective to maintain high customer satisfaction, by providing specialized loyalty programs which includes special auctions, lotteries, coupons or benefits through one platform.
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Global Loyalty Management Market: Forecast by Type / Application / Region
This report focuses on the global top players, covered: Alliance Data Systems Corporation, Oracle Corporation, IBM Corporation, Aimia Inc, SAP SE, Maritz Holdings Inc., Fidelity Information Services, Bond Brand Loyalty, Brierley+Partners, ICF International, Inc., Kobie Marketing, Inc., Tibco Software, Comarch.
Breakdown Data by Product, covered: Customer Loyalty, Employee Retention, Channel Loyalty.
Breakdown Data by Application: BFSI, Travel & Hospitality, Consumer goods & Retail, Other.
The global revenue of Loyalty Management market was valued at 1993.84 M USD in 2017 and is expected to reach USD 6956.78 M USD in 2025. In the future eight years, we predict the CAGR of global revenue is 19.54%.
North America has the largest global export quantity and manufacturers in Loyalty Management market, while the Europe is the second sales volume market for Loyalty Management in 2017.
In the industry, Alliance Data Systems Corporation profits most in 2017 and recent years, while Oracle Corporation and IBM Corporation ranked 2 and 3.The market share of them is 40.23%, 11.00% and 9.45% in 2017.The gap of market share is keep on enlarged due to different strategy.
Nowadays, there are three mainly types of Loyalty Management, including Customer Loyalty, Employee Retention and Channel Loyalty. And Customer Loyalty is the main type for Loyalty Management, and the Customer Loyalty reached a sales value of approximately 1330.99 M USD in 2017, with 66.76% of global sales volume.
Loyalty Management technology is much mature now, and new enterprises can not surpass existing famous brands on reputation or design in the short term. So, the study group recommends the new entrants need to be considered carefully before enter into this field.
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Related Information:
United States Loyalty Management Market 2018 Forecast to 2023
Europe Loyalty Management Market 2018 Forecast to 2023
North America Loyalty Management Market 2018 Forecast to 2023
Asia-Pacific Loyalty Management Market 2018 Forecast to 2023
China Loyalty Management Market 2018 Forecast to 2023
EMEA Loyalty Management Market 2018 Forecast to 2023
Global Loyalty Management Market 2018 Forecast to 2023
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