TRADEWINDS UNVEILS A NEW BRAND AT THE NATIONAL ASSOCIATION OF CONVENIENCE STORES TRADE SHOW

All-Natural Tea Brand Undergoes A Complete Makeover To Take Consumers To A Place Of Relaxation and Refreshment

Austin, TX (September 28, 2010) – Tradewinds, a company known for genuine, all-natural iced tea beverages, has listened to its customers and is bringing their insights to life in a complete rebranding process that will update everything, beginning with the packaging. This October, the company will unveil its new look and feel at the National Association of Convenience Stores (NACS) trade show, offering all buyers the chance to sit back and enjoy the simple pleasure of real brewed tea.

A serene scene that is simple yet poignant, with a view of the ocean at sunset and a sailboat sailing off into the horizon, the new brand identity takes consumers to a carefree place of casual enjoyment. NACS was the natural choice in deciding to unveil this new look, as the new packaging is a perfect fit for convenience store shelves. Clearly differentiated from competitors, the new packaging conveys thoughts of relaxation and refreshment that is derived from the experience had while drinking the quality tea inside. Simple, laid-back and easy-going, Tradewinds makeover conveys just how easy it is to enjoy the company's iced tea beverages anytime, anywhere.

“Through our research we found that fans regularly commented on the real brewed taste of Tradewinds tea and then associated that pure flavor with a pleasurable experience,” said Rosemary Whaling, Tradewinds VP of Marketing. “Our mission is to offer a high quality tea product at an affordable price point and this rebranding is reflective of that mindset.”

The new Tradewinds brand identity will first be unveiled in the 20 oz. PET bottle, with other packages soon to follow. Product in the new packaging will be on display at NACS in the Nestle Waters North America booth #4667. NACS will take place from October 5-8, 2010 at the Georgia World Congress Center in Atlanta, GA. For more information on NACS please visit www.nacsonline.com. For more information on Tradewinds please visit, www.tradewinds-tea.com.

About Tradewinds
Since its conception, Tradewinds has been dedicated to providing high quality, real brewed iced tea beverages made with all-natural ingredients, high-quality tea leaves and real sugar. Some of the company's trademark flavors include Extra Sweet Tea, Sweet Tea and Unsweet Tea. Tradewinds was acquired by Sweet Leaf Tea Company in 2010 and continues to develop refreshing beverages that can be enjoyed anytime, anywhere. For more information on Tradewinds please visit www.tradewinds-tea.com.

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Monica Guzman
mguzman@konnect-pr.com
888 S. Figueroa St., Ste #630
Los Angeles, CA 90017
213.988.8344

This release was published on openPR.