Press release
Hair Direct Launches New Website
Bainbridge, PA ( openpr ) September 27, 2010 - Hair Direct, an online hair replacement ( http://www.hairdirect.com ) company, announces the launch of its newly-redesigned www.hairdirect.com website. The website now offers groundbreaking services and buying tools, making it more user-friendly and easier to navigate.The new Hairdirect.com completes a strategic, four-year vision to redefine the online hair buying experience. The new website aims to boost customer satisfaction with all-new features, including:
- Real-Time Hair Order Tracking. Clients can now check-in whenever they want to see the status of their hair orders at every phase.
- Full Account Control & Access. Customers now have the ability to view their order history in-depth, get coupons, edit payment/shipping/billing information, make online payments, and get stats about their buying habits.
- Extensive High-Def Video Library. The library features over a hundred client and how-to educational clips, all organized by category and displayed in a widescreen, high-definition player.
- Bigger, Brighter Before & After Client Photos. Hair Direct has added even more before/after photos at a higher resolution in an easy-to-find menu.
Other key components of the new site include a faceted store search that makes it easier for customers to find products based on specific needs, and user-generated content, which enables comments and information sharing on any part of the site.
"This redesign wasn’t about changing around a few graphics,” said Bill Biesecker, Jr., president of Hair Direct. “It’s a ground-floor reboot with major improvements across all user touchpoints.”
To bring the new site to life, Hair Direct contracted with three Pennsylvania-based web development/e-commerce firms and ramped up in-house talent hires.
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About Hair Direct
Founded in 1998, Pennsylvania-based Hair Direct Inc. is a mail order hair replacement ( http://www.hairdirect.com ) company. With clients worldwide, the company provides nonsurgical hair replacement systems (hairpieces, toupees, etc.) for both men and women. Hair Direct also sells a complete line of attachment and maintenance products online at http://www.hairdirect.com . The company has a manufacturing facility in Qingdao, China.
For more information or to arrange an interview with Hair Direct management, please contact Brandon Andrews at (717) 426-4333 ext. 850.
221 North Front St. Box 510
Bainbridge, PA 17502, United States
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