Beacons Management Software Market Industry Forecast, 2018-2024 Wtth Key Players Such as Aruba by HP, Beaconinside GmbH, BlueCats, Estimote, Inc., Glimworm Beacons, Kontakt.io, MobStac, Inc., Quuppa Oy, Relution Inc., and Sensoro Co., Ltd.

Rise in need for managing multiple beacons deployed in commercial spaces or retail stores, penetration of IoT, increase in automation of building management, and increase in adoption of beacons technology drive the global beacons management software market. In addition, the evolving smart cities are expected to create numerous opportunities for the growth of the market. However, limitations on beacons deployment hampers the beacons management software market growth.

According to a recent report published by Allied Market Research, titled, Beacons management software Market by Component and End User: Global Opportunity Analysis and Industry Forecast, 2017-2024, the global beacons management software market was valued at $1,979 million in 2017, and is projected to reach at $6,516 million by 2024, growing at a CAGR of 18.70% from 2018 to2024.

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Rise in number of smart city initiatives and increased scope for retail market among developing economies of Asia-Pacific are expected to drive the beacons management software market demand in this region during the forecast period.

Based on end user, the retail segment led the beacons management software market in 2017, and is projected to maintain its dominance in the future. However, the non-retail segment is expected to witness the highest growth, owing to its increased adoption due to different initiatives taken by countries to develop the smart cities where these beacons are used extensively creating the demand for beacons management software.

The global beacons management software market was led by the North America in 2017 and is projected to maintain its dominance during the forecast period. However, the Asia-Pacific is anticipated to witness the fastest growth registering a CAGR of 23.7% during the forecast period.

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Increased Need for Managing Platform for Beacons

The rise in implementation of beacons has amplified the number of beacons placement across different areas of store or company spaces for sending out the precise messages to target customers. Increase in the number of installed beacons complicates its management. Thus, companies find the need to use a platform, which facilitates management and control of deployed beacons. Beacons management software provides customization of the messages sent via beacons signals to a specific area. It also displays the beacons signal strength and battery status. In addition, it provides visitor analysis, as well.

Growth in Awareness About Proximity Marketing Among the Retailers

The increase in awareness of proximity marketing is witnessed in the retail sector due to the advancement of promotional strategies followed by major key players in the retail sector. Beacon technology provides a new micro-location level of promotion to reach the target audience where proximity is key. Retailers or wholesalers can engage customers through highly relevant content for shopping, based on their exact location and accumulation of relevant data for marketing as well as streamlining operations.

Key Findings of the Beacons Management Software Market:

• The service segment is expected to exhibit significant increase in the global beacons management software market during the forecast period.
• In 2017, the retail segment accounted for the highest revenue among the other end user.
• North America generated the highest revenue in 2017.
• Asia-Pacific is projected to exhibit substantial growth during the forecast period.

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Some of the key players operating in the beacons management software market and are profiled in the report include Aruba by HP, Beaconinside GmbH, BlueCats, Estimote, Inc., Glimworm Beacons, Kontakt.io, MobStac, Inc., Quuppa Oy, Relution Inc., and Sensoro Co., Ltd.

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