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Botanical Supplements Market Outlook, Opportunities, Challenges, Trends, Size and Growth, Competitive Analysis, Major Competitors and Porter Analysis
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Natural offerings such as detoxes and probiotic drinks, fish oils, cranberry and other herbal supplements are emerging as most widely used botanical supplements. Food supplements including multivitamins, omega-3s, chondroitin and herbal extracts had witnessed lucrative growth, as large number of consumers perceive botanical supplements products as an anti-medicinal, low-cost option for healthy and disease free life style.
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Globally, Europe was the largest market for botanical supplements in 2014, followed by Asia-Pacific. Asia-Pacific is the key region for potential expansion of botanical supplements market, attributed to the rising disposable income of the middle class coupled with the long-standing tradition of botanical medicine in countries such as India, Thailand and China.
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Some of the major players in global botanical supplements market include, Natures Sunshine Products Incorporated, Procter & Gamble, NaturaLife Asia Co., Ltd., Imperial Ginseng Products Ltd. , Nutraceutical International Corporation, Pharmaton Natural Health Products, International Vitamin Corp. , The Himalaya Drug Company, Arizona Natural Resources, Inc.
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