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Bedfordshire Chilli Growers hand-picked by Harrods

09-22-2010 12:21 PM CET | Fashion, Lifestyle, Trends

Press release from: Edible Ornamentals

Chawston-based specialist chilli growers, Edible Ornamentals have been chosen to supply their seasonal range of chillies as part of Harrods Festival of British Foods Fortnight, which will be featured at their Food Halls and Restaurants in Knightsbridge until 3rd October.

Chef Valentine Warner, who is best known for his television programme “What to Eat Now” is partnering Harrods for the event. He is renowned as a champion of small, British, innovative food producers and has handpicked his favourite producers to bring the finest produce to the British palate. He said: “Each supplier we are working with has produced something truly delicious and with great love and attention, so people duly need to know about them.”

Edible Ornamentals Joanna Plumb grows over 40 different varieties of chillies, from the mild Anaheim chilli to one of the world’s hottest chillies, the eye-watering Dorset Naga. She commented “It is a real coup for us to be recognised by Harrods as one of Britain’s specialist food producers. There is a growing demand from discerning shoppers for fresh locally grown produce. Fresh chillies have far more flavour than those that have been transported from overseas, and because they are locally transported, it helps to reduce the carbon footprint. Our chillies can be on the food hall shelves within 24 hours of being picked at our Bedfordshire nursery.”

2010 is proving to be a very busy year for Edible Ornamentals. Joanna has become renowned for her fresh chillies, chilli plants and gourmet sauces and has recently won the contract to supply Fortnum and Masons with seasonal chillies.

In August Joanna opened ‘The Edible Kitchen’ to cater for the increasing number of chilli aficionados who visit their Cherwood Nurseries in Chawston to pick their own chillies and vegetables.


More about Edible Ornamentals
Edible Ornamentals is Bedfordshire’s leading producer of high quality chillies and a range of fresh vegetables that visitors can pick straight from the plant. As well as local farmer’s markets they also supply fresh chillies to Morrison’s stores in Eastern England via the ‘From My Farm’ brand as well as Fortnum and Masons and leading London restaurants. Joanna’s special chilli sauces are available from the nursery and local Waitrose stores.

Edible Ornamentals has featured in the national daily press, The Economist and leading national trade publications The Grocer and Fresh Produce Journal. Joanna has featured as a chilli expert on BBC’s 3 Counties Radio, Radio 2’s ‘Chris Evans Show’, and Radio 4’s ‘You and Yours’ and has appeared in several TV programmes including BBC TV’s ‘Ready Steady Cook’, BBC 2’s Economy Gastronomy and Good Food Channel’s ‘Market Kitchen’.

In 2009, Edible Ornamentals won the Best Effective Promotional Campaign category in the 2010 Conquest Business Awards, and was awarded the accolade of ‘Local Food Hero for East Anglia by Good Food Channel’s Market Kitchen.

In 2010, Edible Ornamentals also partnered with Virgin and offers special half day Chilli Experience days.

As well as fresh chillies and chilli plants, Edible Ornamentals also grow and sell a range of fresh vegetables, including tomatoes, aubergines, lettuce, Swiss chard, and sweet corn, which visitors can pick straight from the plant

For further information about Edible Ornamentals Company visit

Colin Caldicott,
Ultimedia Public Relations
29a Market Square
SG18 8AQ

Tel: 01767 601470

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