Asia-Pacific Digital Remittance Market by Remittance Type (Inward Digital Remittance, Outward Digital Remittance), Remittance Channel (Banks, Money Transfer Operators (MTOs), and Others), and End User (Business and Personal) - Global Opportunity Analysis
The money transfer operator segment dominated the overall market in 2016, and is expected to continue this trend in the near future, as a number of traditional money transfer operators are expanding their digital footprint in the Asia-Pacific region.
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The personal segment dominated the overall market in 2016, and is expected to continue this trend in the near future, owing to the introduction of bitcoin and other cryptocurrencies to introduce new mobile applications for migrant labor workforce as well as entry of start-ups and well-established companies in Asia-Pacific due to rise in number of migrant workers.
China dominated the overall market in 2016, due to the factors such as major shift towards digital or mobile payments from traditional banking and card infrastructure at an accelerating rate, rise in focus on the launch of electronic cross-boundary remittance services, ramp-up on wallets, and others. However, Singapore is expected to witness the highest growth rate during the forecasted period.
The report focuses on the growth prospects and restraints of the market based on the analysis of Asia-Pacific digital remittance market trends. The study provides Porters Five Forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the market.
The Asia-pacific Digital Remittance Market is segmented into remittance type, remittance channel, end user, and country. Based on remittance type, the market is bifurcated into inward and outward digital remittance. On the basis of remittance channel, it is categorized into banks, money transfer operator, and others. By end user, it is divided into personal and business. Country wise, it is analyzed across China, Japan, India, Hong Kong, Singapore, Taiwan, Indonesia, and rest of Asia-Pacific.
The key players operating in the Asia-Pacific digital remittance market include InstaReM, Remitly, Inc., Flywire, SingX Pte Ltd., Azimo Limited, WorldRemit Ltd., TransferWise Ltd., Ripple, MoneyGram, and TNG Wallet.
Rise in cross-border transactions & mobile-based payment channels, reduced remittance cost & transfer time, and surge in adoption of banking & financial services act as the major drivers of the market. However, slowdown of the remittance industry in Asia-Pacific and lack of awareness towards the use of digital channels to remit money are expected to hamper the market growth during the forecast period.
Rise in cross-border transactions and increase in preference for mobile banking & mobile-based payment solutions dominate payment trends in Asia-Pacific, which are expected to drive the growth of the market. For instance, Malaysia is undergoing major shift from paper to electronic methods of payment to support initiatives taken by the Bank Negara Malaysia to accelerate migration to electronic payment. In addition, in December 2016, Malayan Banking Berhad (Maybank) and Western Union launched the first digital remittance service in Malaysia through its Maybank2u mobile banking app. The service allows Maybank customers to transfer money to more than 500,000 Western Union agent locations in over 200 countries.
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Adoption of digital transfer network such as mobile phone technology, mobile money, digital currencies, distributed ledgers, electronic identification, and others to remit money has made cross-border payments negligible in cost, instant, auditable, and accessible to everyone. Adoption of digital remittance is projected to reduce the dependency on cash agents in both the sending and receiving countries, which currently contribute to sustaining high transaction fees. In addition, it is projected to address many risks, barriers, and costs associated with know-your-customer (KYC) and security.
The need for remittance services is on an increase, owing to the growth in adoption of banking and financial services. China and India have experienced the highest adoption rates of FinTech largely, being driven by financial innovation from technology-first players in adjacent sectors, high level of internet & mobile penetration, flexible regulatory environment, access to capital, and less competition from incumbents.
The remittance industry shifts its focus on being digitally remastered. Factors such as growth in base of customers comfortable with using mobile devices in Asia-Pacific, rise in competition from new entrants, and margin pressures due to growth in global consensus on lowering remittance transaction fees drive the penetration of digital channels. Existing remittance service providers in Asia-Pacific embrace digital channels to complement their existent services network whilst new entrants such as TerraPay focus on a pure mobile strategy to connect better with users and create greater business value. Numerous benefits of using digital channels for sending money such as high speed, availability of digital channels 24 hours a day, transparency, ease of use, high security, and others create numerous opportunities for the market.
Rise in penetration of digital wallets is expected to boost the Asia-Pacific digital remittance market growth. For instance, in Bangladesh, B-Kash operates 18M wallet accounts and processes an approximate USD 26M in daily transactions. Also, in Philippines around 12M mobile wallet accounts are active. The increase in penetration of international peer to peer transactions and mobile wallets can accelerate the pace of the shift. Due to which many remittance companies leverage the advantages offered by digital to cost-efficiently expand access in Asia-Pacific. For instance, G-Cash which is a leading mobile wallet service provider in Philippines with 47M customers and a 46% share of the mobile telephony market, launched a remittance-linked medical insurance scheme. Asia-Pacific digital remittance market is highly fragmented and competitive, owing to the presence of well-diversified international and regional vendors. However, continuous increase in presence of international vendors in this region impedes the growth of the small domestic players and makes the marketplace highly competitive. Although there is intense innovation, competition, and disruption in the digital remittance market, it has already experienced some consolidation. Furthermore, key players operating in this market adopt business expansion as their key developmental strategies. For instance, in May 2018, Azimo Ltd., a UK-based online money transfer company has raised $20 million by Japanese e-commerce company Rakuten to expand its presence in Asia.
Some of the key players profiled in the report include Amazon InstaReM, Remitly, Inc., Flywire, SingX Pte Ltd., Azimo Limited, WorldRemit Ltd, TransferWise Ltd, Ripple, MoneyGram, and TNG Wallet. These players have adopted various strategies to enhance their service offerings and to increase their market penetration. For instance, in April 2017, MoneyGram launched MoneyGram Sendbot, a smart and convenient platform that allows customers in the U.S. to send money transfers to any of its 350,000 locations.
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