Press release
Acquisition of Travel Sense DK
The Sport Division of TUI Travel PLC’s Specialist & Activity Sector has acquired 85% of Travel Sense DK, the Danish sports tour business.Operating since 2002, Travel Sense’s sport product range includes football tours, Olympics and the NFL. The current management team will remain with the business and drive its future development.
Darren Mee, Chief Operating Officer, Specialist & Activity Sector, commented, “Bringing the expertise of the Sport Division and Travel Sense together will allow us to accelerate our growth in the Danish sports market where we have already started to participate by selling packages to the Football World Cup in 2010. The characteristics of the market are similar to the UK and there will be an immediate overlap on the sport product range that we can both benefit from. The management team of Camilla Andersen and Henrik Elmholdt are key to the business and we very much look forward to working with them as we grow Travel Sense.”
Henrik Elmholdt, Managing Director, Travel Sense added, ‘I am delighted that we have joined TUI Travel. As the world’s leading leisure travel group they are aggressively growing their sports tour business and it is very exciting for us to be part of a Group which is committed to this segment of the market.”
Ends
Date: Monday 20 September 2010
For Further Information Please Contact:
Lucy Flew, Sport Division PR Assistant
Tel: 07960 021719 or 020 8971 2968
Email: lucy.flew@tuitravel.com
TUI Travel’s Sport Division is part of the Specialist & Activity Sector of TUI Travel PLC, focusing on delivering exceptional services and logistics to major worldwide sporting events for fans, teams, clubs and sponsors. Appointments include official Travel Agent for Rugby World Cup 2011, British & Irish Lions Tours, Ashes Series, ICC Cricket World Cup, ICC World Twenty20, ICC Official Tour Provider, Rugby World Cup Sevens, Hong Kong Sevens, Participating Tour Operator for the 2010 FIFA World Cup™, Official Overseas Travel Provider for England fans, The FA’s official supporters club and Travel Provider for UEFA Under 21 Championships 2009, official ticket provider for the Olympic Games, Wimbledon Championship and The British Grand Prix.
Tuition House
27-37 St George's Road
Wimbledon
SW19 4EU
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