Automotive Coating Market Projected to reach $16.24 Billion USD by 2021 | Key players include BASF SE (Germany), Axalta Coating Systems (U.S.), PPG Industries, Inc. (U.S.), Kansai Paint Co., Ltd (Japan), Nippon Paint Holdings Co., Ltd. (Japan), The Valspa

Investment & expansion was the key strategy adopted by market players to achieve growth in the global automotive coating market. This strategy accounted for the largest share of all the strategies adopted by the market players to expand their global presence and increase their market share in the automotive coating market between 2013 and 2016. The demand from customer for different color & texture, increasing population, and growing purchasing power parity (PPP) in emerging economies are the important factors driving the automotive coating market. Developments in end-use industries have encouraged automotive coating manufacturers to adopt various growth strategies.

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Some of the leading automotive coating manufacturers are BASF SE (Germany), Axalta Coating Systems (U.S.), PPG Industries, Inc. (U.S.), Kansai Paint Co., Ltd. (Japan), Nippon Paint Holdings Co., Ltd. (Japan), The Valspar Corporation (U.S.), KCC Corporation (South Korea), Sherwin-Williams (U.S.), AkzoNobel (Netherlands), Jotun A/S (Norway), and others. They adopted various organic and inorganic growth strategies to improve their businesses and maintain their market share, globally.

Companies adopted strategies such as investment & expansion, new product launch, merger & acquisition, and partnership, agreements, contracts & joint venture to increase their market share and expand their distribution network, globally. Investment & expansion accounted for a significant share of the total number of growth strategies adopted by players in the global automotive coating market between 2013 and 2016.

Major players such as BASF SE (Germany), Axalta Coating Systems (U.S.), PPG Industries, Inc. (U.S.), Kansai Paint Co., Ltd (Japan), and Nippon Paint Holdings Co., Ltd. (Japan) adopted investment & expansion as their key strategy for growth between 2013 and 2016.

Key companies such as BASF SE (Germany), Axalta Coating Systems (U.S.), PPG Industries, Inc. (U.S.), Kansai Paint Co., Ltd (Japan), Nippon Paint Holdings Co., Ltd. (Japan), The Valspar Corporation (U.S.), KCC Corporation (South Korea), Sherwin-Williams (U.S.), AkzoNobel (Netherlands), and Jotun A/S (Norway) are profiled in this report.
In January 2016, PPG Industries Inc. (U.S.) expanded its production capacity for automotive coating (E-coat) in Zhangjiagang, China. This development is expected to enable the company to cater to the growing local demand.

In June 2016, the joint venture between BASF SE (Germany) and Shanghai Huayi Fine Chemical Co., Ltd, (China) in Shanghai, China expanded its automotive coating production capacity. USD 156 Million was invested in the existing production plant. The production is expected to start in the fourth quarter of 2017. This development is expected to drive the automotive coating market in the region.

Axalta Coating Systems (U.S.) opened new production facility for water-borne coating in Shanghai, China in March 2015. This facility has ultra-modern and automated technology for production. This development is expected to enable the company to cater to the growing local demand from end-use industries.

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