Global A2P SMS Market Analysis to 2025 Lead By Syniverse Technologies, Vonage, tyntec, Tanla Solutions, DIMOCO Messaging, AANAM, Twilio, CLX Communications AB, Infobip and Trillian Group
The global A2P SMS market is estimated to grow at a CAGR of 4.4% during the forecast period 2016 - 2025 and accounts for US$ 62.10 Bn in the year 2025.
The key players profiled in the report are DIMOCO Messaging GmBH, AANAM Technologies, Twilio Inc., CLX Communications AB, Infobip Ltd., Syniverse Technologies, Vonage, tyntec, Tanla Solutions and Trillian Group Ltd.
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SMS can reach to a customer’s even in the remotest area where there is a network connection and eventually becomes the easiest mode of communication with the customer. Distinct from instant messaging services, SMS service can function on standard and basic mobiles and it doesn’t depend on an internet connection to work. The reach and flexibility of SMS services when compared to online services is much more and the advantage of pre-paid mobile users still receiving text messages even if they’re out of balance gives the mode an upper hand. Some of the key features of messaging is that it achieves higher read rate within minutes and boasts the highest engagement rate when compared to emails and OTT mobile messaging apps. Eventually, with customers more likely to open messages than emails, it is vivid that A2P SMS market would be driven due to this.
One of the prime factors that are driving the demands for A2P SMS adoptions is increasing number of mobile phone subscribers globally making it ubiquitous devices for communication purposes. BFSI sector has witnessed large developments in the last decade. Consumer data safety and the importance of marketing strategies has been put forth as the prime factors while designing A2P campaigns for any industry vertical. The ubiquitous nature of SMS services has favored the growth of A2P SMS market significantly A2P messages are being used by banks, healthcare institutions for reminders, mobile event ticketing, One Time Passwords (OTP), flight & train updates, promotional activities and polling contests etc. to name a few. To be assured of maximum reach out to the customers, one can’t rely only on the services of OTT players.
Instead, the maximum reach out can be achieved through SMS services. Reason being, globally still in many regions there are mobile phone users who do not subscribe for mobile internet services. As the OTT players generally require internet connection to ensure the delivery of messages, SMS services have been preferred by organizations in the recent past.
Table of Contents:
2 Key Takeaways
3 A2P SMS Market Landscape
4 A2P SMS Market - Key Industry Dynamics
5 A2P SMS Market Analysis- Global
6 A2P SMS Market Revenue and Forecasts to 2025 –Solutions
7 A2P SMS Market Revenue and Forecasts to 2025 – Service
8 A2P SMS Market Revenue and Forecasts to 2025 - Deployment Type
9 A2P SMS Market Revenue and Forecasts to 2025 - Industry Vertical
10 A2P SMS Market Revenue and Forecasts to 2025 - Geographical Analysis
11 Industry Landscape
12 Competitive Landscape
13 A2P SMS Market, Key Company Profiles
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