McKerns Development Sharpens 2007 Business Outlook with 10 Point Press & PR Package

McKerns Development, a strategic business development, press and public relations company, announces the firm’s 10 Point 2007 Press and Publicity Package for jump starting business in 2007. In the Press and PR Package, press releases and feature stories are both written and placed, and publication is secured. Business Owners can take advantage of flat rate package rates to meet their custom needs, at the same time having a top notch industry veteran writing and submitting their press.

The purpose of the Package is to define clearly understandable goals and deliverables in securing media contacts and relationships with editors and writers in major national, local and specific to-the-industry publications. The McKerns Development Press & PR Package offers media promotion of a company without the need for advertising.

“The most frequently asked question is, “Do I have to advertise in order to get published?” says McKerns. “No true publication requires advertising as a basis for publication; the trick is to provide newsworthy stories; we do that, and the media is able to attract other advertisers by virtue of its highly readable content.”

The Press and Publicity Package contains: 1.) Plan of Media Placement. 2.) Calendar of Press Release Development and Release to Media. 3.) Calendar of Feature Story Development and Release to Media. 4.) Annual Communications Plan based upon Company Message, Brand and Goals. 5.) Media Coverage in Targeted Publications. 6.) Press Release Package inserts for print and for use as Media Releases, Collateral, Business Background and Web Content. 7.) Professional Reprints for Marketing and Promotion. 8.) Custom Media Contact Lists. 9.) Print and Internet Clip and Publication File. 10.) Professional Publicist Representation for Media Announcements and follow up.

“The most important feature of the Press and Publicity Package is that positive press is consistently created and released, actually moving a company forward towards its business development goals,” says McKerns.

McKerns Development clients receive major awards as a result of publicity and grow business an average of 85% through public relations exposure. Media planning for the package is based on target publications, including those that clients and other decision makers read.

The Press and PR Package pitches story ideas, creates and distributes press to external media sources with measurable results and posts to the internet and corporate websites. In an annual plan, the average client gains 33 pages of features and releases posted on the internet, consistent exposure in the press and regularly (2-3 times a month) receives requests for coverage and quotes in the media.

Leslie McKerns, BA, BS, owner of McKerns Development, is a graduate of both Tulane University and Florida International University, and a 25 year industry professional, recently announcing their 2007 nomination for the prestigious Bernays Award for Excellence in Public Relations. She is a well-published writer, a professional member of the Gold Coast Public Relations Council (GCPRC), a consistent contributor to major media, and the Real Estate Editor of CitySmart magazine http://www.citysmartmagazine.com. She works with a variety of companies to increase their visibility, reach the right customers and build their businesses.
http://www.freewebs.com/mckernsdevelopment

McKerns Development
264 Cypress Trace
Royal Palm Beach, FL 33411
Contact: Leslie McKerns
561-305-4264
mckerns@bellsouth.net
http://www.freewebs.com/mckernsdevelopment/

This release was published on openPR.