Africa Water Purifier Market by Technology, End user, Region & key players, 2017-2023

The Africa water purifier market has witnessed significant growth during the past few years. Increase in level of disposable income of consumers, rise in awareness for health & wellness, and deterioration of water quality are some of the major factors that supplement the growth of this industry. Currently, South Africa is the highest revenue-generating country, owing to the huge population base and awareness regarding clean drinking water. Penetration rate of relatively lower priced products such as gravity water purifiers is higher in certain countries of Africa. However, these markets have witnessed increased adoption of high-end products and an increase in the number of international players in the past few years.

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Companies operating in the market are introducing innovative water purifiers equipped with latest technologies to gain competitive advantage and attract more number of customers. Water purifiers available nowadays comprise advanced features such as built-in Wi-Fi systems, portable pitchers, smart & attractive designs, and 14-stage purification systems among others. Such high-end products are anticipated to witness greater adoption in future, owing to the rise in purchasing power and increase in health concerns. However, rise in consumption of packaged drinking water is amongst the major challenges for the growth of this industry.

The Africa Water Purifier Market was valued at $325 million in 2016, and is projected to reach at $760 million by 2023, growing at a CAGR of 12.9% from 2017 to 2023. Water purification is the method of eliminating undesirable and harmful chemicals, materials, and biological components from adulterated water. This is achieved by using different types of water purifiers which usually consist of combinations of high quality filters, alkaline filters, mineral filters, and UV systems that are capable of removing toxic substances, bacteria, viruses, chlorine, ions, heavy metals, micron particles, and other contaminants.

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The African water purifier market is segmented based on technology, end user, distribution channel, and country. Based on technology, the market is classified into gravity purifier, UV purifier, UF purifier, and RO purifier. Based on end user, the market is segmented into commercial and residential. The market is divided based on distribution channel into retail, direct sale, and online. Based on region, it is analyzed across Equatorial Guinea, Mauritius, Nigeria, South Africa, Kenya, Tanzania, Uganda, and rest of Africa.

Major key players of the Africa Water Purifier Market

Absolutely Water
African Water Purification
Aquamat SA (Pty) Ltd.,
Garden Route Water Consultants
Glacier
H2O International SA (Pty) Ltd.,
It's Only Natural
Pure SA
Pure-Pro Water Corporation
Puritech.

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Africa Water Purifier Market By Country
Equatorial Guinea
Mauritius
Nigeria
South Africa
Kenya
Tanzania
Uganda
Rest of Africa

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