Press release
SNAPPER ROCK APPOINTS DeANNA LAMPHERE AS NEW PRESIDENT
AUCKLAND, NEW ZEALAND (December 12, 2018) – Snapper Rock, the award-winning family lifestyle swimwear brand, announced today that DeAnna Lamphere has joined the company as President. In this new role, DeAnna will be responsible for providing strategic leadership, operational execution and growth strategies for the brand.“Snapper Rock has had tremendous growth over the past fifteen years” said Liz Eglinton, Founder and CEO of Snapper Rock. “DeAnna’s wealth of knowledge and expertise in growth strategies and brand recognition will play a key role in driving long-term sales and profit growth of Snapper Rock and we are elated to have her part of our team.”
Before joining the Snapper Rock team, DeAnna served as the President and CEO of Naked&Famous Consulting, a consulting firm she established in 2016, which provides specialist services to domestic and international retailers. Prior to this, she served as the Divisional General Manager of Nordstrom overseeing full profit and loss responsibility for all brand management, product development, merchandising, design, sourcing, production and innovation. With over 30 years of experience in various leadership roles for top retailers, DeAnna will be instrumental in Snapper Rock’s growth and continued success in the swimwear and lifestyle category.
“Snapper Rock has revolutionized the sun-protective swimwear category as well as raised awareness for sun safety for families across the world all while delivering great fashion and quality. I am thrilled to be part of such a passionate team,” said DeAnna Lamphere. “Liz and the entire Snapper Rock team have built a successful company with a deep commitment to sun safety and to their customers, with many strengths to leverage. I look forward to helping propel the brand even further.”
Known for their cutting-edge UPF50+ sun protection and stylish swimsuits, Snapper Rock continues to the lead the family swimwear category. DeAnna’s addition to the Snapper Rock team comes on the heels of rapid growth for the brand in recent years. Increased domestic and international distribution has allowed Snapper Rock to expand its retail footprint in both brick-and-mortar and online stores. The extension of product offerings in the adult and accessories categories has strengthened the brand’s presence in the swimwear industry and lends to its current success.
For more information on Snapper Rock, please visit www.snapperrock.com.
About Snapper Rock
Launched in 2003, Liz Eglinton created Snapper Rock, a line of UPF50+ swimwear, to provide children with fun, fresh and functional gear while navigating the water. Designed in New Zealand where sunrays can be extremely harsh, Snapper Rock leads the industry with its award-winning UPF-protective beachwear for children and their parents. With its lightweight and breathable fabric technology and latest designs and colors, Snapper Rock ensures that families worldwide will be free to enjoy the beach without getting sunburned and compromising on style. For more information on Snapper Rock, please visit www.snapperrock.com.
Snapper Rock
Erika Yanez
eyanez@startrco.com
888 S. Figueroa St.
Suite 1000
Los Angeles, CA 90017
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release SNAPPER ROCK APPOINTS DeANNA LAMPHERE AS NEW PRESIDENT here
News-ID: 1436323 • Views: …
More Releases from Snapper Rock

SNAPPER ROCK LAUNCHES SUN-SAFE 2022 RESORT AND SPRING COLLECTIONS
Award-Winning Lifestyle Beachwear Brand Debuts New Line of Stylish Sun-Protected Styles
AUCKLAND, NEW ZEALAND (July 30,2021) – Snapper Rock, an award-winning family swimwear brand, has launched their Resort and Spring 2022 lines. Known for signature UPF50+protection and sustainable collections, Snapper Rock caters to the entire family. The company's new Resort and Spring 2022 collections offer an even bigger variety of fun, playful silhouettes in a gorgeous array of exclusive…
SNAPPER ROCK UNVEILS RESORT AND SPRING 2020 COLLECTION INCLUDING THE LAUNCH OF T …
ANAHEIM, CA (JULY 31, 2019) – Snapper Rock, the fashion-forward family brand creating high-quality lifestyle beachwear made with UPF50+ technology, will be showcasing their highly-anticipated Resort and Spring 2020 collection at Swim Collective taking place from July 31st through August 1st at the Anaheim Convention Center.
Snapper Rock’s new Resort and Spring 2020 collection offers a variety of fun, fresh silhouettes in a gorgeous array of trendsetting prints and bold…
SNAPPER ROCK UNVEILS RESORT AND SPRING 2020 COLLECTION INCLUDING THE LAUNCH OF T …
MIAMI, FLORIDA (JULY 13-16, 2019) – Snapper Rock, the fashion-forward family brand creating high-quality lifestyle beachwear made with UPF50+ technology, will be showcasing their highly-anticipated Resort and Spring 2020 collection at the Miami Swimshow taking place from July 13-16 at the Miami Beach Convention Center.
Snapper Rock’s new Resort and Spring 2020 collection offers a variety of fun, fresh silhouettes in a gorgeous array of trendsetting prints and bold…
SNAPPER ROCK UNVEILS RESORT AND SPRING 2020 COLLECTION INCLUDING THE LAUNCH OF T …
FLORENCE, ITALY (JUNE 20, 2019) – Snapper Rock, the fashion-forward family brand creating high-quality lifestyle beachwear made with UPF50+ technology, will be showcasing their highly-anticipated Resort and Spring 2020 collection at Pitti Immagine Bimbo taking place from June 20-22nd at Fortezza Da Basso.
Snapper Rock’s new Resort and Spring 2020 collection offers a variety of fun, fresh silhouettes in a gorgeous array of trendsetting prints and bold colors. Crafted…
More Releases for DeAnna
Label Free Podcast Episode Featuring Jennie Garth: A Journey of Empowerment and …
Label Free Podcast recently featured iconic actress Jennie Garth, best known for her role in Beverly Hills 90210. In this episode, hosted by Deanna Radulescu, Garth discussed her latest ventures, including the launch of her first clothing line on QVC and her podcast, "I Choose Me." Garth shared her journey of empowerment and self-discovery, touching on overcoming imposter syndrome and the importance of embracing new opportunities at any stage of…
Business Coach and Strategy Consultant Matthew Sanjari Shares Inspiring Journey …
In this episode, Matthew shared his journey of overcoming trauma and adversity to build a successful coaching business, Prime Consulting. He recounted a life-changing car accident at 23 that resulted in PTSD, chronic pain, and depression. Despite these challenges, Matthew made a significant mindset shift, lost 150 pounds, and transformed his life and business. His story is a testament to finding purpose in pain and using adversity for growth.
Fort Lauderdale,…
Label Free Podcast Episode with Cindi Buckley - Triumph Over Adversity and the P …
Cindi shares her remarkable journey of living with stage four cancer for 25 years and overcoming various health challenges, including neck surgery. She discusses how she relied on her spirit guides and chose to live life fully despite her struggles. Cindi also introduces her book Love Awakens You and previews her recent book Love Saves You, which focuses on releasing fear and elevating one's vibration.
Chicago, IL, USA - June 17,…
Label Free Podcast Episode Featuring Kerry Tepedino: Transforming Lives One Thou …
In this episode of Label Free Podcast, host Deanna Radulescu interviews Kerry Tepedino, the CEO and founder of The One Thought Away Project. Kerry shares her personal journey of overcoming bulimia and being overweight, and how she transformed her life through mindset work. She emphasizes the power of one thought and how it can lead to positive change. Kerry also discusses her international bestselling book, "One Thought Away," which serves…
John Kimble's Path to Purpose: Psych Wards, Prison Dreams, and Personal Training …
In this article we highlight Label Free Podcast and host Deanna Radulescu who interviews John Kimble, a former fitness trainer turned life coach. John shares his incredible journey from a life of criminal activity, psych wards, and felonies to finding redemption and purpose. He opens up about his past as a self-proclaimed "gangster" and the events that led him to the psych ward. John also discusses his struggles with alcohol…
Ms Deanna Ryals, Chief of International MilSatCom, Space and Missile Systems Cen …
With the US Air Force Space and Missile Systems Centre driving the major reorganisation efforts, SMC 2.0. There is now expanded focus on new mission areas such as Space Situational Awareness. With this in mind SMi Group are delighted to announce that:
Ms Deanna Ryals, Chief of International MilSatCom, Space and Missile Systems Centre, US Air Force will be chairing day-two of the 14th annual Military Space Situational Awareness Conference, taking…